Charlotte Olympia plans Christmas slot machine campaign

Footwear designer Charlotte Olympia is adding some festive cheer to her website with the launch of an online slot machine game called ‘Spin to Win’ for the first 12 days of December.

When customers have signed up to the site, they will be able to spin the festive slot machine to try and match three Charlotte Olympia product images, to win designs from the footwear label’s Christmas collection, such as its glitter Kitty Flats, the Holly Pandora clutch, and its Jingle Bell Dolly platforms. There are also items including a Frosty pouch, spiderweb earrings and some of the designer’s signature styles on offer.

Shoppers will be given three attempts to match three styles in order to win a prize from December 1-12, with prizes only being shipped to a UK address.

“During a busy holiday season with a competitive retail landscape…brands are focused on new-customer acquisition,” Bonnie Takhar, president of Charlotte Olympia told WWD. “We wanted to ensure that this word-of-mouth campaign brings new customers to Charlotte Olympia.”

The label will be counting down to the game’s launch on its Instagram, @charlotte_olympia, and on its website.