Global Brands Group signs deal with David Beckham

Brand Beckham has just become one step closer to world domination with Global Brands Group announcing a licensing agreement with David Beckham.

The joint venture will see the company produce and distribute Beckham branded clothing, footwear and accessories.

Simon Fuller, the backer of Victoria Beckham's label, is also a partner in the new deal.

The venture with the Hong Kong-based company will drive the continued development of the brand in new consumer product categories and expand their interests by creating large scale global brands in partnership with a select number of high profile sports and entertainment stars and rights holders.

The agreement will capitalize on 'Beckham's star power and status as one of the world's most famous sports and style icons' as well as 'leverage Global Brands' strong brand management skills, relationships with international distributors and retailers, design and operating capabilities, and local market expertise.'

David Beckham says, "I am thrilled to be partnering with Global Brands and Bruce on this exciting, first-of-its-kind joint venture which allows us to do something that no one has ever done before."