Pure London to showcase a global gathering of brands for February 2015

Pure London’s leading line-up for February 2015 offers fashion retailers a one-stop destination to discover bold, fashion-forward collections with carefully edited brands from around the globe.

Organised by i2i Events Group, the UK’s definitive fashion trade show will house over 800 brands across womenswear, footwear and accessories, 300 of which are new to Pure London. The show’s dynamic ‘Underground Movement’ theme champions the best of British and international fashion for Autumn Winter 15/16, and empowers style activists to discover quality, authenticity and innovation.

Womenswear sections Agenda, Allure and Aspire welcome brands such as Humanoid, BZR, Pomandere, Sita Murt, GUESS, Isabel de Pedro, Oilily, Almost Famous, B.Young, Joules and Noa Noa, while the young fashion section Spirit is home to brands including Vero Moda, Only, ICHI, Vila, DKNY Loungewear, Little Mistress, Glamorous, Bench, Whatever and Traffic People.

Pure London’s Footwear and Accessories sections have both grown this season, with Emerging Designers and Launch Pad areas as well as a new designer section, Pure Rocks. Almost 100 footwear brands include Birkenstock, Fly London, GEOX, Peter Kaiser, Crime London, Rosa Maseda, Unisa, Pikolinos, Yull, Moda in Pelle and Cocorose London; while Accessories and Premium Accessories are home to Modalu, Fiorelli, Lamb 1887, Tatty Devine, Lola Rose, Matt & Nat, and Dyrberg Kern, among others.

Trend-led daily catwalk shows and over 30 retail and fashion expert speakers will provide visitors with invaluable knowledge and networking across the three days. The Best of British Independent Retailer Awards celebrate the achievements of key players within the industry, while the Fashion Association of Britain (FAB) and UK Trade & Investment (UKTI) offer support and guidance for brands and retailers looking to excel with their business and expand overseas.