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Gap and Zalando enter partnership

By Simone Preuss

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Retail

US specialty retailer Gap and Europe’s largest online fashion website Zalando just announced a new partnership that will see Gap open its own dedicated online shop within Zalando.

Starting from next summer, Gap will offer a broad assortment of clothing and accessories for its main lines Gap Women, Gap Men, GapKids and BabyGap, and thus growing Gap's brand presence in Europe by bringing the brand to a broader European customer base.

“This partnership represents Gap’s first foray into multi-brand retailing in Europe. Also for the first time, Gap’s collections will be styled alongside other brands available on Zalando, providing customers with new looks to combine American and European casual style,” commented Stefan Laban, SVP International for Gap. “Zalando is the most trafficked e-commerce fashion site in Europe with more than 100 million visits to the site per month. This partnership is a strategic step that will see us continue to grow our brand presence in these markets,” he added.

“We are constantly working to ensure that we are offering our around 14 million active customers new and relevant brands from around the world. Gap is one of the most loved brands in the US and extends our assortment,” said Zalando management board member David Schneider.

Gap has been active in Europe since 1987, when the US retailer launched its first store in the UK. Today, the brand has 190 company-operated stores and 33 franchise locations and ships to 24 countries from its website. The Zalando partnership is meant to complement Gap’s own online presence. Zalando currently offers 15 country-specific websites in Europe.

Gap
Zalando