Happy Socks to open first UK store

Happy Socks, the Swedish brand best known for its bright and colorful socks, is set to open its first UK flagship store in Covent Garden, London next week.

The accessories label will open a 600 square foot stand alone store on Neal Street, in Seven Dials, stocking Happy Socks full product range, including its limited editions and designer collaborations, on December 3.

“We chose to open our first London flagship store in Seven Dials as we love the line-up of international brands already positioned there and see it as a great destination which will bring us the fashion forward locals as well as the tourist demographic,” said Chris Stratos, director of CM Delta, the UK distributor of Happy Socks, to Drapers.

The Swedish label currently has over 100 UK and Irish stockists, including Urban Outfitters, House of Fraser, Selfridges, John Lewis, and Dover Street Market. The London store opening comes after Happy Socks launched a series of pop-up stores in a number of European cities, including Amsterdam, Paris, Milan and Berlin earlier this month.