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JustFab expands into apparel, adds men's

By Kristopher Fraser

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Retail

As if the fast-fashion field isn’t crowded enough with brands like Zara, H&M, and Express, JustFab has decided to be the next label that will attempt to conquer the fast fashion market. The brand, which became known for carrying jewelry, handbags, shoes, and denim at accessible price points, dipped their feet into the apparel pool last year, and will be adding 5,000 stock units to their site, as well as introducing Fabletics for men this year.

In an ever competitive retail field somehow there is always room for more fast-fashion. People love and need their clothes at accessible price points, and the fast-fashion industry does not seem to be slowing down anytime soon with stores like Zara expanding all over New York, and H&M committing to opening one store per-year throughout all of 2015. JustFab has sought out all the right tools in trying to make sure that they can compete with the other successful fast-fashion chains.

In August 2014, JustFab closed on an 85 million dollar Series D round led by San Francisco-based Passport Special Opportunity Fund. After the capital raised, the company is supposedly valued at 1 billion dollars. Three months ago, JustFab hired Yuchin Mao, formerly of C&C California, to head up their design department. The brand will be kicking off ready-to-wear this April with the theme of the collection being pop paradise. We can expect a bit of nautical flavor in there as well.

JustFab to expand their apparel options

The company has set a modest sales goal for itself for their first year, with a projected plan of 50 million dollars for their apparel division for the 2015 fiscal year. They still do expect their overall sales to end up at the 500 million dollar mark up from 400 million dollars last year. As JustFab is continuing their expansion they have their sights set on opening a hub on the West Coast. The brands primary operation is in Louisville, Kentucky where orders are shipped and fulfilled, and the bulk of their 2000 customer service employees are located.

The company relocated their offices to Apollo Street last year, and have plans to move 15 sewing machines in there so samples can be made in house. The new headquarters also includes studios for photo shoots, as well as production rooms and green rooms for visiting celebrities. The company’s store in Glendale, California, which opened in 2013, was their first venture into brick-and-mortar. While they are keeping brick-and-mortar in mind they have no concrete plans for new physical store locations yet. “Maybe at some point we could look at locations where we have a heavy population [of members] and give the consumer both options to touch and feel the product and open up instead of the more traditional way of ‘OK, I’m going to negotiate this lease. I’m going to cross my fingers and hope people show up,’” co-CEO Don Ressler told Women’s Wear Daily.

With rumors of a potential IPO, with Ressler not ruling it out as a possibility or confirming it will happen, JustFab seems set up for a very promising 2015 year. Fast-fashion chains better watch out, because JustFab looks like it will be quite the competitor. JustFab is poised to be just fabulous.

JustFab