Fairs|REPORT
VivaTech 2026: how generative AI is used by fashion professionals
Paris - At VivaTech 2026, Rebuilder AI, LVMH Dreamscape, Perfect Corp and Stytrix are illustrating the concrete applications of generative AI in fashion and beauty, from product design to the customer experience. During the inauguration of VivaTech 2026, Bernard Arnault (LVMH) argued that AI is an execution tool. Jeff Bezos (Amazon, Blue Origin)...
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Retail|Interview
Marie Pidancet of Louise Misha: “We have always done things against the grain”
In a recent interview with FashionUnited, trend expert Julian Daynov stated: “The future belongs not to the most talkative, loudest or fastest brands, but to those that combine consistency, quality and cultural relevance.” Louise Misha offers a telling example. The French brand, which was developed with its own funds and has long maintained a...
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