Fashion news and fashion jobs

AEO, trust signals, and digital assistants: Adapting fashion brands to the new rules of AI shopping

AI commerce is quickly becoming a norm in fashion. As consumers increasingly turn to AI assistants for product discovery and recommendations, brands are being encouraged to rethink their approach to digital shopping journeys. Traditional search and e-commerce funnels are shifting towards AI-led experiences that prioritise speed, relevance and...

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Fashion

Call for transparency, archival references and co-ed formulas at Milan Fashion Week

Milan Men’s Fashion Week, showcasing autumn/winter 2026–27 collections, concluded today with digital presentations as the city shifts focus to women’s fashion week, scheduled for February 24–March 2. The season delivered solid, well-executed collections, though few breakthroughs. Designers largely turned to brand archives, refining established...

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Fashion mourns Valentino Garavani; funeral to be held in Rome on Friday

Valentino Garavani passed away peacefully today at his home in Rome, surrounded by his loved ones. The announcement was made in a statement by the Valentino Garavani and Giancarlo Giammetti Foundation. He will lie in state at Pm23, located at Piazza Mignanelli 23 in Rome. This will take place on January 21 and January 22, from 11am to 6pm....

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European fashion braces for Trump's tariff threat over Greenland

The European fashion industry faces fresh uncertainty as President Donald Trump announced weekend tariffs against eight countries. including major fashion exporters the UK, France, and Germany, as leverage to acquire Greenland from Denmark. The tariffs, set to begin February 1st at 10 percent and rise to 25 percent by June, come as the sector...