Fashion |Interview Member
The return to authenticity: what 2027's defining consumer trend means for fashion
In a societal climate marked by anxiety, people need, more than ever, to find renewed meaning in their lives, says Eric Miternique, founder of L’Agence Pulse, a Paris-based agency specialising in trend forecasting, foresight and strategy. Against a backdrop of AI, overlapping economic, social, climate and health crises, international conflicts...
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Business|Interview Member
How Fjällräven aims to become younger and more urban
The three-day 'Fjällräven Classic Germany' trek brought 325 participants from 34 nations to the Allgäu region in southern Germany earlier this month. Alongside recreational hikers and specialist retailers, representatives of the Swedish outdoor specialist were also on site. Like the retailer Globetrotter and the footwear brand Hanwag, Fjällräven...
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