Fashion news and fashion jobs

Mustang at Pitti Uomo: Ready for the next phase of growth

Mustang returns to Pitti Uomo. Following its debut in January, the German denim brand now aims to establish concrete partnerships and drive its international expansion. In an interview, CEO Andreas Baur discusses wholesale strategy, product development and his goals for 2026. You exhibited at Pitti Uomo for the first time in January and are...

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Retail

Artificial intelligence can unlock up to 320 billion euros for European retail

Amsterdam — Artificial intelligence is no longer a future trend but an active force reshaping the European retail value chain. A collaborative report 'Rewiring retail in Europe: The AI imperative' published by European retail association EuroCommerce and global management consulting firm McKinsey & Company last week, reveals that end-to-end AI...

Retail

Naf Naf's revival strategy: revised pricing and shop-in-shop format

Saint-Malo, France - The Beaumanoir group announced on Wednesday the integration of the Naf Naf brand into La Halle stores. This reorganisation follows the acquisition of the Naf Naf and Jennyfer brands, finalised in summer 2025. Through this move, the group is accelerating its multi-brand strategy in the lifestyle market and aims to target a...

People

Primark adds new director of womenswear design

Value fashion and lifestyle retailer Primark has appointed Keiron Birch as director of womenswear design to shape the future creative direction for the retailer’s collections. In this newly created role, Birch, who has more than 20 years of experience in fashion, will lead Primark’s womenswear design teams across fashion, footwear and...