Business

Biomimicry Institute’s Design for Decomposition initiative awarded 2.5 million euros

The Biomimicry Institute has revealed it has been awarded 2.5 million euros to lead a multi-year initiative, Design for Decomposition, that hopes to demonstrate the new possibilities of ‘biocompatible’ fashion waste. It will use the fund to pilot technologies that convert wasted clothes and textiles into biodegradable raw materials. The...

10 hours ago

Fashion

Zara enters the metaverse with Ader Error collaboration

As the metaverse continues to expand, more and more fashion brands are throwing themselves into the digital world. Spanish retailer Zara is the most recent to do so, in a collaborative project alongside South Korean fashion brand, Ader Error. The flagship brand of the Inditex Group has come together with Ader Error to launch the AZ Collection, “...

13 hours ago

Business

Samurai launches new brand positioning

UK-based sportswear brand Samurai has announced a “push forward” all-encompassing rebrand, following the acquisition of a majority equity stake by British investment company Primosole Holdings earlier this year. The sports apparel producer, founded in 1996 by Terry Sands, a former England rugby sevens manager, is well known in the rugby sector,...

13 hours ago

Fashion

Stella McCartney named "sustainable pioneer” in Four Paws animal welfare report

Four Paws has released its latest ‘Animal Welfare in Fashion’ report revealing the best and worst fashion brands when it comes to considering animal welfare in fashion supply chains. It reveals that Stella McCartney and People Tree excel within the UK, whilst Harrods, which continues to sell fur despite objections to its production by 79 percent...

14 hours ago

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