Fashion |In Pictures
Slazenger unveils new premium label Off-Court
Heritage sportswear brand Slazenger, known for its tennis and golf apparel and equipment, has launched a new, premium label, Off-Court, designed to reinvent the brand through “a bold, contemporary, Gen Z lens”. Slazenger, part of the Frasers Group, states that the new Off-Court brand will represent its most premium offering to date, as it looks...
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Fashion
How Kuyichi made denim sustainable in 25 years: “We were organic, but with a huge footprint”
Denim brand Kuyichi was founded in 2001 by Solidaridad, Triodos Bank, Stichting Stimulans and Oro Blanco, a collective of Peruvian cotton farmers that no longer exists. They had a clear goal: to make organic and fair-trade cotton the norm. The brand grew to become a pioneer in sustainable denim but ran into trouble in 2015 due to high overhead...
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