Fashion |Interview

Can a former corporate fast fashion exec launch an authentic sustainability brand?

When a new sustainability-focused brand is founded by an industry veteran who has built their career at Gap, Victoria’s Secret, and The Limited, it is perhaps only natural to question the authenticity of the endeavor. Accusations of greenwashing have befallen many seeking to capitalize on sustainability as a trend rather than a mandate, and the...

4 hours ago

Fashion

Calvin Klein campaign featuring pregnant trans man sparks online debate

Calvin Klein, the PVH-owned fashion giant known for its slick and groundbreaking advertisements, has sparked a new controversy with its latest campaign, which features a pregnant transgender man. As part of its global Mother’s Day campaign, Brazilian couple Roberto Bete, a trans man in the last stage of pregnancy, and partner Erica Feeha, were...

14 hours ago

Culture |In Pictures

Glitter, bold colours and theatrics: The best outfits of Eurovision Song Contest 2022

If there was one television event that provides more than enough spectacle, it is the Eurovision Song Contest. For this year, the wow-effect was often achieved by a lot of glitter, flowing dresses, or on the contrary, very pronounced colours and wolf-masks. FashionUnited listed some of the best looks of the 2022 finalists. The UK TikTok star Sam...

17 hours ago

Business

US Sen. Gillibrand introduces FABRIC Act to support garment workers

In support of American garment workers, US Senator Kirsten Gillibrand has announced the introduction of the Fashioning Accountability and Building Real Institutional Change (FABRIC) Act, already garnering industry-wide support. The legislation comes as a response to the increasingly unsafe working conditions often endured by American workers,...

21 hours ago

Business

Clarks makes its metaverse debut through Roblox

Footwear specialist Clarks has taken its first steps into the digital landscape with the launch of an immersive experience through the metaverse platform, Roblox. Created in partnership with metaverse development studio Melon, the Cicaverse experience celebrates the retailer’s unisex sneaker style, the Cica. “We’re super excited to bring our...

22 hours ago

Retail

Klarna launches virtual shopping experience

Payment provider Klarna has announced the launch of a Virtual Shopping offering, allowing customers to browse and buy products through live chats and video calls. Utilising Klarna’s Store App, in-store experts will be able to connect with shoppers online, with the option to provide demonstrations on items and share photos of products with app...

1 day ago

Fashion

Should cruise and resort collections be back to business as usual?

With the return of international travel comes the return of destination resort and cruise collection shows. Chanel recently unveiled its cruise collection in Monaco. Dior is set to present its cruise collection in Spain after showing in Greece last summer. Louis Vuitton will present its cruise collection today in California. Yes, the jet-set...

13 May 2022

Fashion

Fringe to flares: Trends for summer 2022, according to Clearpay

With summer swiftly approaching, trends for the warmer months ahead are beginning to make themselves known, with the ongoing Y2K obsession remaining prominent and the return of festival season fashion almost upon us. Based on the UK consumer, the ‘buy now, pay later’ (BNPL) payment provider Clearpay has compiled real-time customer purchase and...

13 May 2022

More News

Retail

Shein's sales tapered in 2021, potentially affecting its 100 billion dollar valuation

When Shein last year revealed it was preparing for a listing, potentially valuing its fast fashion business at 100 billion dollars, it was ambitious by any standards. The Chinese DTC retailer has become a phenomenon in its own right, surpassing global giants Zara and H&M to be the leader in the low-priced fashion market. Sales skyrocketed during...

1 hour ago

Fashion

Nike x Jacquemus to launch sportswear collab embracing style and performance

Jacquemus and Nike are to launch their first collaboration, with the collection dropping end of June. The ethos of the range is the belief that sport is not just about performance, it is also an expansion of style and self. In a statement Simon Porte Jacquemus said: “For this collaboration with Nike, I wanted to create a collection that...

14 hours ago

Business

Fashion’s need for an omnichannel approach

For fashion brands and retailers looking to thrive in a post-COVID-19 landscape, developing a strong omnichannel strategy is no longer an option but a must. Fashion brands need to begin embracing a digital mindset and be willing to interact with consumers on whatever platform they are on, outside of their own website and physical stores. As...

17 hours ago

Fairs

Shop, discover and connect sustainably: at Neonyt Lab from 24 to 26.06.2022

Do you know what a 1.5 degree lifestyle is? Have you ever borrowed or lent your own clothes? What can the fashion sector contribute to achieving the 17 Sustainable Development Targets? At the Neonyt Lab from 24 to 26 June 2022 you can expect exciting interviews, interesting short presentations and workshops by international and local sustainable...

19 hours ago