Fashion

Castore adds England Rugby to growing portfolio

Castore, the British performance sportswear brand and end-to-end digital retailing platform for global sports teams has added England Rugby to its portfolio after being named its technical kit partner. England Rugby has signed a multi-year, long-term contract with Castore for it to deliver all technical playing kit, training and travel wear...

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BusinessMember

How TikTok is disrupting the luxury handbag market

A curious phenomenon is unfolding on TikTok, where videos of “luxury handbags” straight from Chinese factories are racking up millions of views. On the surface, these clips are merely the latest in a long line of viral content. But beneath the algorithm-driven virality lies a more disquieting reality for the global fashion industry:...

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Fashion

From needle to thread: How a pair of jeans is made

Behind every garment lies an extensive production process. In this series 'From needle to thread', FashionUnited speaks with experts about how everyday garments and accessories are made. This time: the production of a pair of jeans, explained by Imogen Nulty-Verstraeten. Nulty-Verstraeten is a denim specialist with over 18 years of experience in...

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Retail

Bershka adds a new market and lands in Sweden

Madrid – Bershka, Inditex's second-largest chain by business volume, behind only Zara, has added a new market with its launch in Sweden. The Northern European country is where the Spanish multinational's young fashion chain has just begun operations, opening its first store in the capital, Stockholm. It has taken exactly 40 days to materialise...

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