Hype news and archive

Hype co-founders step down

The co-founders of UK printed apparel manufacturer Hype have announced that they will be stepping down from the company. The departure of Liam Green and Bav Samani, who established the brand 12 years ago, was announced on Hype’s LinkedIn page, where it was stated that the duo had initially stayed on following an acquisition deal to “ensure a...

Fashion |In Pictures

KFC to launch fashion collection with Hype

Fried chicken fast food chain KFC is launching a 47-piece fashion collection with lifestyle brand Hype. The collaboration launches on August 4 and features KFC-branded fashion apparel and accessories, including hoodies, racer jackets, sliders, PJs and bucket hats. The co-branded line, described by the fast-food chain as being “tasty enough to...

Fashion

Lego unveils new streetwear collection with Hype

The European division of Global Brands Group, one of the world’s leading branded apparel, footwear and accessories companies, has announced the launch of a new streetwear collection inspired by the world of Lego Ninjago in partnership with Hype. The 28-piece collection for adults and kids includes long and short-sleeved tees, shorts, hoodies,...

Video

Today in London...

Streetwear brand Hype has collaborated on a capsule collection with Topman and on Thursday held a launch party at Boxpark in London's Shoreditch. This is the second collaboration since the launch for AW13, which saw a 11-piece collection featuring a mix of black fabrics including cotton, mesh, gloss print and felt appliqué. New styles included...