Decoded Fashion Summit news and archive

Decoded Fashion: Driving online success

London - To succeed at e-commerce in 2016 you need to be an editor, a stylist, an analyst as much as a brand. Consumers today want their online journeys to be a multitude of things and brands must be able to fulfil complex online behaviours. Someone who is online browsing has a different expectation from someone searching for a specific item....

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Decoded Fashion: Engaging consumers in the digital age

London - It is both unfathomable and daunting to think 90 percent of the world's information can currently be found online. The digital landscape has become so wide, so varied and so colossal that brands have to be ever more connected to their consumers, to communicate their values and stay relevant in a rising sea of content. One question...