Nike news and archive

Nike to axe over 700 jobs from its Oregon headquarters

Nike's Oregon headquarters is set to eliminate approximately 740 jobs by late June as part of its multiyear cost-cutting plan. Michele Adams, Nike’s vice president of people solutions, disclosed this intention in a filing with the state of Oregon on Friday, describing it as a “second phase of impacts” as the world’s largest sportswear company...

Fashion Featured

Nike responds to criticism over women's Olympic track and field kit

Nike and several USA Olympic athletes have stepped forward to address online controversy concerning the brand’s designs for the women's Team USA track and field kit following the circulation of a certain photo earlier this month. The US sportswear giant initially unveiled its Olympic uniforms for the United States of America and other countries...

Fashion

Nike says it can't innovate disruptive footwear over Zoom

Nike prefers to have its creative teams back in the office. At least according to CEO John Donahoe, who in an interview with CNBC said the company's lag in innovation is partly due to the challenges of remote work. Mr Donahoe said that it's difficult to foster disruptive ideas when employees are not physically together. Speaking in an interview...

Fashion

Nike's latest Air technology aims to propel athletic performance

As sneaker technology evolves, Nike's has unveiled the Alphafly 3, a testament to the company's commitment to athletes of all disciplines. Building upon its iconic Air technology, Nike has crafted a range of performance-enhancing footwear designed to elevate athletes on the track, court, and pitch. This latest evolution in Nike's shoe lineup...

BusinessFeatured

Q1 of 2024 marked by series of job cuts

The first quarter of the year has outlined the tough reality of the current market, with last year’s challenging financial period leaving many companies with no option but to initiate strategic reviews. And, as part of this process, inevitably the question of jobs comes into play, with roles, departments and geographies coming under the...

Business

Judge dismisses greenwashing case against Nike

A court in the US state of Missouri has dismissed a class action lawsuit against Nike after a complainant claimed that its 'Sustainability Collection' product line does not use sustainable materials and was therefore misleading. The arguments presented in the case were not convincing enough, leading to the dismissal, the Sourcing Journal...

BusinessFeatured

Nike faces backlash for England’s controversial Euro 2024 kit

Sportswear giant Nike has responded to backlash over its controversial England kit for the upcoming Euro 2024, which had garnered wide-spread criticism from football players and politicians alike. The kit in question features an alteration on England’s St George’s flag, which has been changed from the standard red and white colourway to appear...

People

Former North Face creative head appointed at Nike

Sportswear giant Nike has appointed a new face to lead its design team in the form of Tim Hamilton, a former creative head at The North Face. Hamilton announced the move in a LinkedIn post, where he stated: “After five plus years of leading global creative at The North Face, I am thrilled to announce my next chapter at Nike. “It is an honour to...

BusinessFeatured

Despite small sales increase, Nike profits fall in the third quarter

US sporting goods supplier Nike Inc. reported mixed figures for the third quarter of the 2023/24 financial year, though results were at least slightly better than analysts had expected in advance. In a conference call, CEO John Donahoe admitted that the latest figures were in line with management's forecasts, but not with Nike's potential. He...

Business

Nike to cut 2 percent of workforce

Sportswear giant Nike has confirmed mounting speculation that it is to layoff 2 percent of its workforce, a move that comes months after it launched a strategy designed to “streamline” the business. Following an internal memo to employees from CEO John Donahoe, the company verified the decision in a statement to Footwear News that read: “Nike’s...

Retail

Levi's, Nike and Lancôme are amongst loyalty leaders, says Brand Index

Data from Brand Keys' 27th annual Customer Loyalty Engagement Index (CLEI) reveals that brands like Nike, T.J. Maxx, Lancôme, Sephora, Amazon, and TikTok are leading in their respective categories by either meeting or surpassing consumer expectations. According to Brand Keys President Robert Passikoff, companies excelling in service become...

Fashion |In Pictures Featured

Fashion and the Super Bowl: A run down of the industry’s most impactful commercials

The final picks for the Super Bowl, the National Football League’s (NFL) championship event, are beginning to narrow down. Next to this, brands that have snapped up a famously prime ad spot during the game are also preparing to unveil their always highly anticipated commercials. Now worth around seven million dollars, these 30-second slots are...