Reebok has planned a see-now-buy-now business model, along with a runway presentation at Shanghai Fashion Week tonight. Called "The Other Side," the presentation is primarily for the benefit of the b

See-now-buy-now has gone to the next level. Size-inclusive luxury retailer 11 Honoré made its New York Fashion Week debut with a Shopify-powered catalog that allowed attendees to shop off the

London - Victoria's Secret 2017 Shanghai Fashion show may have been surrounded by a number of controversies (such as Gigi Hadid and Katy Perry reportedly being denied Chinese visas and missing the sh

Dutch designer clothing brand G-Star Raw debuted at Alibaba’s Tmall “See Now Buy Now” fashion show, which aired yesterday at 9 am Eastern Time and featured VanNess Wu. The fashion i

American fashion royalty Ralph Lauren raced into fall 2017 by inviting Diane Keaton, Jessica Chastain and Katie Holmes to his garage to watch a stunning runway show inspired by his passion for rare a

Bjorn Borg, the Swedish apparel brand showcased their new ‘Signature Collection’ at the Royal Tennis Hall during Stockholm Fashion Week yesterday. Making a move into ‘See Now, Buy N

New York - As one of the first major luxury designers to champion the see-now-buy-now movement for Fashion Week, Tom Ford made a surprise announcement that he will be showing his spring 2018 collecti

London - Last night saw Swedish fast-fashion giant H&M host its debut co-ed and 'See Now, Buy Now' show for its Studio S/S 2017 collection during Paris Fashion Week. H&M transformed the Tenni

As we approach 2017’s first London Fashion Week on February 17, speculation surrounds the future of the runway, especially after September’s shows were lauded for their experimentation an

London - At New York fashion week in September, Tommy Hilfiger's 'see now buy now' collection in collaboration with model Gigi Hadid dominated the week's headlines with its well-organised parade and

London - London Fashion Week Spring/Summer 2017 officially came to a close Tuesday evening, with a show from menswear designer Oliver Spencer as the boundaries because womenswear and menswear continu

London - London Fashion Week wrapped up its Spring/Summer 2017 edition Tuesday evening following five days of shows, presentations and events which saw high end and high street labels alike showcase

London - Ruffles can be romantic and feminine, or over-the-top and girly, but there was no avoiding them at the London catwalk shows this week, from new labels to established big brands. There were c

London - The city of London has been buzzing with more activity than usual as London Fashion Week Spring/Summer 2017 continued through the weekend onto Monday and Tuesday. With the bi-annual, interna

London - Italian luxury formalwear retailer Brioni has said goodbye to the traditional fashion week calendar and hello to the new 'see-now, buy-now' business model embraced by the likes of Burberry.

London - Italian fashion house Bottega Veneta is the latest luxury brand set to bring together its women’s wear and men’s shows into a single event. The luxury fashion house has unveiled

London - Although Francois-Henri Pinault, CEO of Kering and parent company of Gucci previously shunned the decision of several luxury fashion houses to embrace the 'see-now, buy-now' business model,