New York - Laura Joukovski, the Chief Media Officer (CMO) running the data-driven, in-house media team at TechStyle Fashion Group, has implemented a test-and-learn culture across the portfolio of bra

Google has announced three new ad types to be displayed across its mobile apps, including the eponymous search engine, the news app Discover, YouTube and Gmail. The new ad formats will be available g

Supply chains, manufacturing and garment production are some of the most complex facets of the fashion industry. As one of the largest global polluters - textile dying is the second-largest polluter

It barely lasted a week. Google is dissolving the Advanced Technology External Council (ATEAC), the seven-person ethics board which would advise the company on themes like artificial intelligence and

Google has established an Advanced Technology External Advisory Council (ATEAC) to consider ethical issues around artificial intelligence, facial recognition and other emerging technologies. The grou

1.49 billion euros: that’s how much the European Commission has fined Google for breaching EU antitrust rules one more time. According to the Commission, Google forced its AdSense clients to si

StyleHacks, a voice-powered search tool funded by Google, is launching its voice-enabled style advice for mobile and tablets. The tool had previously only been offered on Home Hubs. The tool comes fr

New York - The American group of watches and accessories Fossil Inc. has just announced the sale of its technology for the manufacture of smartwatches to Google. As announced on Thursday evening via

It’s safe to say that we all love a good fashion trend, and it seems like their popularity varies widely in different countries and regions. Now, with the help of Google, we can map out exactly

Which countries make the most ‘Black Friday’ online searches? Although the Americans invented the Black Friday shopping bonanza, it’s not in the US that the discount event has recei

London-based retail technology start-up NearSt has partnered with Google to make it easier for customers to know what’s in stock at their local stores. The new partnership will allow customers

With the spread of language assistants such as Google Assistant and Amazon's Alexa, online shopping has again taken a big step forward in its push for convenience-buying. By 2020 at the latest, 50 pe

Asos has become one of the first fashion retailers in the UK to launch on Google Assistant, meaning that customers can shop the online retailer’s most popular categories using just their voice.

The UK company Lyst, an innovative search engine for online fashion, has announced on Monday the launch of a French version of its platform. Based in London and created by Cambridge University gradua

European Union countries must foster payment services that work across the continent to boost its financial sector and reduce dependence on third countries like the United States, a top European C

Google is investing 550 million dollars in cash in China’s e-commerce giant as part of a strategic partnership. said through a media release that both the companies plan to collab

H&M Group is set to showcase two new “cutting-edge” technology features during Stockholm Fashion Tech Talks, the conference on fashion digitisation, which have been created in collabo

Levi Strauss this week begins selling a denim jacket with touch controls woven into the fabric in the first fashion offering stitched from a collaboration with Google. The iconic California cloth

London - Fossil Group is ramping up its current wearable offering, as the company is set to expand its smartwatch collection in 2018. The group will add 9 news brands to its smartwatch lineup of Goog

The volume of smartphone searches for UK retail items has increased by 26 percent in the second quarter of 2017, compared with the same period a year ago, according to the latest figures from the Bri

When Google starts a new project, it usually creates a ripple effect - whether it's e-mail, news, street view and more. Now the California tech giant has embraced the world of fashion with a new plat

London - As smartphone usage and digital technologies change how consumers shop, it comes as little surprise that online retail searches has grown by 7 percent in the first quarter of 2017. Fashion i

Google has launched a new addition to its image search function, 'Style Ideas', which is set to benefit style and fashion fans around the world. The new feature aims to help users searching for fashi

There really is no accounting for taste and Google's new “Really Blue" jeans seem to be a case in point: people either find them awesome or awful with very little sentiment in the middle. And t

Google is teaming up with H&M-backed digital fashion house Ivyrevel’s fashion tech lab to bring couture into the digital age with its ‘Data Dress’ that is personalised entirely

The British Fashion Council is to bring to life the “creativity, heritage and craftsmanship of British fashion” with a new partnership with Google. The celebration of British fashion will

Fashion e-tailer Asos has been named the top ranking fashion brand on Google for both men's and women's fashion. The British fashion retailer beat out competition from high street department stores s

A new initiative, which sees a coalition of government, business associations and local shops come together to protect the high street and help it grow in a digital age, is set to launch this week. N

Most consumers will agree that when it comes to shopping, the tiniest moments and emotions can have the biggest effect. From impulse buying, to pre-thought out shopping trips, the smartphone has rapi

Google’s wearable tech collaboration with Levi’s, the Jacquard denim jacket, which uses a touch-sensitive cuff and conductive thread to connect users to their Android phones, scooped the