Pollini announces new brand strategy

Italian luxury brand Pollini has announced a new brand strategy with the appointment of Erminio Cerbone as Creative Director.

The accessories brand, which saw Nicholas Kirkwood exit the company last November, aims to combine contemporary designs with fine craftsmanship by redefining the concept of daywear. By using quality materials and clean lines the brand aims to create a strong identity, starting with the upcoming Autumn/Winter 2015 collection.

Erminio, a set and technical costume design graduate of Accademia di Belle Arti di Napoli, has previously worked for brands including Prada, Jil Sander and Dolce & Gabbana.