• Home
  • Tags
  • Influencers

Influencers news and archive

Fashion

Social media drives Gen Z shopping habits

LTK, the creator-guided shopping platform, has revealed that influencers are driving the majority of Gen Z’s shopping decisions, with 79 percent stating that their shopping originates from social media. According to LTK’s latest ‘Gen Z Shopping Study,’ social commerce has a major impact on Gen Z shopping behaviours, both online and in-store,...

loading...