True Fit news and archive

Princess Polly partners with True Fit for size and fit recommendations

Australian-born fashion brand Princess Polly is teaming up with AI platform True Fit, which decodes size and fit for consumers and fashion retailers, to offer AI-powered size and fit recommendations to shoppers across its collections. Princess Polly offers on-trend fashion for shoppers in the UK, the US, and its home country of Australia, and...

BusinessPress Release

Online fashion revenues rose +6% year-on-year in December, according to True Fit’s data

‘Muted’ Golden Quarter fashion sales were buoyed by a Black Friday boost to order volumes, while fashion revenues rose +6% compared to 2022 in December, the latest data from True Fit, the leading AI platform that decodes size and fit for consumers and apparel and footwear retailers. True Fit’s Fashion Genome™, the world’s largest connected data...

BusinessPress Release

Luxury performance footwear brand, Athletic Propulsion Labs (APL), taps True Fit’s AI to reduce returns by -15%

Luxury performance athletic footwear brand, Athletic Propulsion Labs (APL), partnered with True Fit, the leading AI-driven fit platform, to achieve a +2% boost in revenue while reducing fit-related returns by -15% from those customers leveraging True Fit recommendations. Based in Los Angeles, APL was founded in 2009 by former collegiate athletes...

FashionPress Release

Fit for freedom

Key to helping consumers get the clothes they will love and keep, and cutting returns is listening and acting. To do that, retailers and brands will need to make much greater use of first party data and smart personalization technology, says Sarah Curran, Global CMO at True Fit. To say that the fit of an item of clothing is highly personal is an...

People

True Fit names new chief revenue officer

True Fit, the fit personalisation platform for fashion retailers, has named former Snap Inc. and Bazaarvoice executive Rob Weaver as its new chief revenue officer. Weaver, described by True Fit as an experienced go-to-market executive, will join its executive team and will lead the platform’s ambitious growth trajectory across the US, UK and...

Business

True Fit extends partnership with Google Cloud

Personalisation platform TrueFit has announced the extension of its strategic partnership with Google Cloud, which will see it establish stronger integrations of its BigQuery services. It comes as TrueFit looks to optimise how it serves and shares the data from its fashion dataset Fashion Genome with its brand partners. Currently, the service...

BusinessPress Release

Breaking the returns cycle

Understanding why consumers return online fashion purchases is a major step towards reducing them, says Sarah Curran MBE, MD EMEA at True Fit. The battle to reduce the volume of returned clothing and footwear – as high as 70% for some brands – has largely been fought on the inward rather than the outward journey; most of the tech solutions...

Fashion Partner Content

Fashion Genome data reveals YoY shoppers are checking out less frequently and buying more

Fashion Genome data reveals YoY shoppers are checking out less frequently and buying more when they do decide to spend with AOV up 16% True Fit’s Data Reveals Key Consumer Insights as Retailers Navigate a Shifting Landscape Trends from True Fit’s Fashion Genome the world's largest connected dataset for fashion, which analyzes insights from...

Retail

The Very Group partners with True Fit to offer personalised size and fit

The Very Group has revealed a new partnership with True Fit that will see it provide customers with personalised size and fit guidance across its 300 brands. The retail group, which operates online e-commerce platform Very.co.uk, said it hopes to give customers “greater confidence in choosing the right size and fit” through the implementation,...

Fashion Press Release

Fashioning the perfect fit – the UK’s favourite fitting brands revealed

Fashion brands are discovering the importance of sizing and fit in reaching customers, driving conversions and increasing loyalty, says Sarah Curran-Usher, MD EMEA of True Fit. Fit as a factor in a consumer’s decision to buy and keep a brand is well-established. What was less understood until more recently was just how important it is right...

People

True Fit names chief technology officer to scale growth plans

True Fit, the platform for apparel and footwear retailers to optimise fit guidance, has strengthened its executive team with two strategic hires to underpin scaling growth, appointing Raj Chandrasekaran as its new chief technology officer and data privacy expert Tracy Gray as general counsel. Former eBay, OpenTable, and Roku executive Raj...

People

True Fit names Sarah Curran-Usher as managing director

True Fit, the data-driven personalisation platform for footwear and apparel retailers, has confirmed that My-Wardrobe founder and French Connection non-executive director Sarah Curran-Usher has joined as its managing director, EMEA. Curran-Usher, who joined True Fit in March as a retail advisor, has been named the brand’s managing director to...