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Business

Shandong Ruyi, 'China's LVMH', is downgraded following spending spree

Fashion giant Shandong Ruyi, often considered the Chinese LVMH, has been downgraded by financial specialists Moody’s following a flurry of acquisitions. Shandong Ruyi is majority shareholder or parent company to host of global brands, including Bally, Aquascutum, Gieves & Hawkes and French Group SMCP whose fashion brands include Sandro, Maje and...

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Shandong Ruyi to create a stable of “affordable luxury” brands to compete against LVMH

China's apparel group Shandong Ruyi is determined to present fierce competition to the world’s largest luxury goods group, LVMH. The Chinese fashion conglomerate’s strategy is targeting more global deals involving "affordable luxury" brands, aimed to establish the first high-end Chinese fashion empire. Shandong Ruyi’s CEO, Qiu Yafu, told Reuters...

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