H&M is undoubtedly one of the most successful fashion companies of our time. But as consumers question the social and environmental impacts of the fast fashion model and online players such as As

H&M Group is rethinking its new Millennial-focused brand, /Nyden, just six months after its launch. First intended to be an independent label, /Nyden has been integrated into H&M’s webs

Inspired by Copenhagen Fashion Week which took place last month, FashionUnited is looking at the Nordic codes that inspire the slow life trends. In the region, sustainable products and organic materi

Oscar Olsson, the founder, CEO and creative director of /Nyden, has jumped ship three months after the label’s launch."Oscar Olsson, responsible for the Nyden project will not continue at Nyden

British singer/songwriter Dua Lipa, known for hits like "New Rules", is set to co-create four capsule collections together with H&M’s new brand /Nyden. "Dua is one of the most renowned pop

H&M Group’s newest brand, /Nyden has confirmed that it is teaming up with German International footballer Jérôme Boateng to design a collection of clothing that reflects his &l

London - /Nyden, the ninth brand from Swedish fashion company Hennes & Mauritz, has unveiled its first pre-launch apparel drop. The millennial-focused brand, which is under the creative direction