Isetan news and archive

Alexa Chung eyes up Asian expansion ahead of retail push

London - Alexa Chung aims to take Asia by storm, as the model-turned-designer is set to strengthen her eponymous brand’s presence in Japan, South Korea and Taiwan before launching its retail push. ALEXACHUNG, which previously partnered with Bluebell for the exclusive distribution of the brand in Japan, has a strong following in the country. The...

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'The concept of shopping will never change - but the way we shop will'

In an internet fuelled society, retailers are having to rethink ways of creating an authentic experience for their customers, whilst attempting to match online sales. With the rise of technologies, such as Virtual Reality, Augmented Reality and mixed sensory experiences as well as the launch of superfast 5G internet by 2020 - the question is no...