Partnership news and archive

Foot Locker announces new multiyear partnership with NBA

Foot Locker has signed a multiyear partnership with the National Basketball Association (NBA), which sees the US sportswear retailer become an official league marketing partner in the US. The new partnership builds on the long-standing relationship between the two that dates back to 1999 and comes on the heels of the launch of Foot Locker's "The...

Business

Skims becomes official underwear partner for the NBA, WNBA, and USA Basketball

Skims, the shapewear and swimwear brand co-founded by Kim Kardashian, has been named the official underwear partner for the National Basketball Association (NBA), Women’s National Basketball Association (WNBA), and USA Basketball. A multi-year partnership, the announcement comes days after the launch of Skims' debut men's collection, marking a...

Fashion Partner Content

Replay is The New Official Denim And Formalwear Partner of FC Bayern Munich

Replay and FC Bayern Munich have signed a sponsorship agreement for the next four seasons. Replay will be the official sponsor until June 2027 and will outfit both the players and the club's technical and management staff with formal and casual clothing. The existing partnerships that see Replay working with other prestigious clubs such as PSG,...

FashionPress Release

Fashion distribution agency, Love Brands announces new partnership with iconic fashion house, Karl Lagerfeld

Award-Winning fashion distribution agency, Love Brands, has been appointed the new UK distributor for KARL LAGERFELD. The house of KARL LAGERFELD was born in 1984 and shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forwardlooking spirit. The brand celebrates his colossal legacy and...

BusinessFeatured

Gap partners with Next for UK and EIRE operations

Retailers Next plc and Gap Inc. have announced they finalised an agreement that allows Next to managed Gap’s business in the UK and Ireland, making Next a franchise partner. The agreement sees the two companies establish a joint venture, with Next set to operate Gap’s e-commerce, Gap-branded shop-in-shops in retailers and offer click-and-collect...

Fashion Partner Content

World’s Largest Sustainable Fashion Design Competition Launches With New Industry Partners To Support Growth In China

[10 Jan 2019] Redress, the Hong Kong based NGO working to reduce textile waste in the fashion industry, opened the ninth cycle of The Redress Design Award, the world’s largest sustainable fashion design competition. With a focus on emerging designers the search is now on to find the next big talent who has the ability to impress the judges and...

Retail

Delpozo partners with Riccardo Grassi Showroom for wholesale growth

The Spanish Prêt-À-Couture house Delpozo and Riccardo Grassi Showroom have announced a new partnership. Riccardo Grassi will be the representative for Delpozo in the wholesale market, starting from the upcoming Pre-Fall 2019 season. Pedro Trolez, president and owner of Grupo Perfumes y Diseño, said in a press release: “I’m very excited with this...

Fashion

Fashion Week partnerships

Filled with Fashion Week events around the globe, September sets the tone for the trends of the upcoming season and constitutes a perfect occasion for fashion professionals to get together and network. FashionUnited is thrilled to announce that it is partnering once again, this September, among others, with Nolcha Shows (during New York Fashion...

BusinessFeatured

Yoox Net-a-Porter Group and IBM form "game-changing alliance"

London - Yoox- Net-a-Porter (YNAP), online luxury fashion retailer has joined forces with technological firm IBM to form a long-term strategic partnership which aims to enhance YNAP platform, share technology and develop a new think-tank. The new partnership aims to focus on enhancing YNAP omni-channel capabilities, built around customer-centric...

Business |Q&A Featured

Zalando & Adidas team up to fulfil consumer demand

As online retailer Zalando has its sights set on becoming an open fashion platform and perhaps even the number one technological company in Europe, the German company has begun extending its partnerships with brands as part of its ongoing strategy. Part of this scheme includes a pilot, which Zalando started with sportswear company adidas, which...

Fashion

Orla Keily announces Japan strategy

Print fashion and accessories brand Orla Kiely is to partner with Fuji Company in Japan in a bid to expand the company. Orla Kiely's parent company Kiely Rowan PLC, which also manages lifestyle brand Etc, announced the partnership that will see Fuji Company manage the roll-out of the Orla Kiely brand across Japan, utilising a specially-developed...

Retail

Moncler to expand in South Korea with new partner

Moncler is partnering with South Korean luxury group Shinsegae International to further expand its brand and retail in the Korean market. It is thought Moncler signed a joint venture in which Moncler will hold 51 percent and Shinsegae International, 49 percent. The new company, which will be named Moncler Shinsegae, will launch, develop and...