Bridalwear news and archive

Exploring the bridalwear buying process: A case study of WED2B

The journey to selecting a bridal gown stands in stark contrast to the conventional retail experience, encapsulating a blend of anticipation, emotion, and a quest for perfection. Bridal gown shopping is not merely a purchase; it's a pivotal experience in a bride's journey towards her wedding day. Through the lens of WED2B, a prominent player in...

Fashion Featured

Abercrombie & Fitch launches The Wedding Shop for bridal & guest outfits

Abercrombie & Fitch Co. has expanded into with the launch of The Wedding Shop, a custom collection of more than 100 pieces designed for brides and guests. Following increasing customer interest in elegant, quality, yet affordable wedding outfits, Abercrombie & Fitch developed a collection of outfits for several wedding-related events, from...

RetailPress Release

Noni Reseller Wanted: Become a Partner Studio for Bridalwear Now

In order to reach even more customers, since spring, the Cologne-based bridal fashion label noni has been offering a selection of its most popular wedding dresses in partner studios at 21 locations in Germany, Austria, Switzerland and the Netherlands (as of July 2023). For Managing Director Katharina Heuser, the advantages are obvious: "Brides...

Fashion |Interview Featured

The traditional bridal dress is back, says Coterie White and Melange de Blanc co-founder

Pop-up bridal market Melange de Blanc showcased a selection of international brands including Watters, Marchesa, Dany Tibet, Truvelle, and Untamed Petals, at Center415 in New York City to coincide with New York Bridal Fashion Week. There were traditional gowns in shades of champagne, ecru, white with tonal embroideries at Eve of Milady; a...

FashionPress ReleasePartner Content

European Bridal Week 2022 is bringing back the magic

United Fairs, the organisers of northern Europe’s key bridalwear trade fair, are delighted to confirm dates for the 2022 edition of European Bridal Week. From 30 April – 2 May 2022, Messe Essen in Germany will be the heart of bridal for retailers from all over the world. “Uniting a global bridal community, European Bridal Week is BRINGING BACK...

FashionPress ReleasePartner Content

United Fairs announces change of dates of European Bridal Week

After thoroughly and heedful consideration, United Fairs BV have taken the decision to re-schedule European Bridal Week 2021. Putting the safety and well-being of exhibitors and visitors alike as a first priority, European Bridal Week will now take place from 19-21 June 2021. This decision was taken following detailed consultation and in...

RetailPress Release

Pronovias Group sees an 810% increase in virtual appointments

Pronovias Group, the global leader in the luxury bridal sector, continues to drive digital transformation. Since it launched virtual appointments in early April 2020, 18,000 brides-to-be across the world have engaged. This represents an increase of 810%. Just one week after Pronovias introduced the service, 2,500 customers demonstrated an...

FashionPress Release

Pronovias presents the new ‘Premiere’ collection

The collections of Pronovias and Pronovias Privee comprise a wide variety of different designs, inspired by the glamour of star studded movie Premieres. PRONOVIAS, the global leader in the bridal sector, presents the new Premiere collections from Pronovias and Pronovias Privée. Alessandra Rinaudo, Pronovias Group Chief Artistic Officer, has been...

FashionPress Release

Pronovias presents the new Atelier Pronovias ‘Premiere’ collection

Alessandra Rinaudo, Pronovias Group Chief Artistic Officer, took her inspiration from the glamour associated grand movie premieres leading to a collection of artistic master pieces full of innovation and trend-setting details. PRONOVIAS, the global leader in luxury bridal wear, presents the new Atelier Pronovias ‘Premiere’ collection, which...

Fashion

BHLDN launches bridal collaboration with Hayley Paige

BHLDN, the direct-to-consumer bridalwear brand of Anthropologie, has launched its latest collaboration. Created in partnership with designer Hayley Paige, the exclusive line joins the two brand's signature styles. The Hayley Paige x BHLDN collection includes three wedding gowns, three cocktail looks, an overskirt, two flower girl dresses and one...

FashionPress Release

From Italy to Nicole: The new collection is a love letter from Italy

NICOLE MILANO Is a leading company in the Italian bridal fashion sector, is one of the reference brands for Italian and world bridal, since 2017 is an important reality in the portfolio of Pronovias Group, the international leader in the luxury bridal market. Nicole Milano presents the new 2021 Collections, whose artistic direction was led by...

Fashion

Pronovias Group supports engaged hospital staff worldwide

With the novel COVID-19 impacting all aspects of the world, many — including those planning to get married — have had to shift their lives and plans. And as hospital workers maintain their presence on the frontlines of the pandemic, global bridalwear label Pronovias will be showing its support for those employed in hospitals around the world by...