Assos news and archive

Assos to open first UK store

Upmarket cycling clothing brand Assos has been announced as one of the first retail tenants in the 450 million pound redevelopment of St James’s Market by The Crown Estate and Oxford Properties. Assos’ store will be the brand’s first flagship store outside Switzerland and is set to open in summer 2016 and will sell its premium technical cycling...

Business

Asos wins trademark appeal case

The Court of Appeal has found in favour of Asos in the trademark infringement case brought to the court by Swiss company, Assos, stating that Asos.com’s name and logo does not infringe on the trademark of the Swiss cycling brand. The High Court dismissed Assos’s case in October 2013, ruling that consumers would not confuse the two brands, so...

Design

International e-retailer Asos wins legal conflict

Swiss-based company Assos was able to convince European Union regulators at the OHIM that customers could be bewildered by the similarities between Asos and Assos company names. Assos then placed a request to have the name trade marketed. Assos, who has sold exclusive cyclist wear since the 1970s and has been credited for producing the first...