aab news and archive

Debenhams partners with modest fashion brand

Department store Debenhams will stock clothing from London-based women’s modest fashion brand Aab in selected UK and international stores, including United Arab Emirates, Kuwait and Saudi Arabia. In the UK, Debenhams will host Aab pop-up shops within its flagship store on London’s Oxford Street, as well carrying the range in Westfield London,...

RetailFeatured

AAB targets global expansion

Contemporary modest fashion brand AAB is targeting an aggressive global expansion over the next few years, following a demand for its modest clothing collections desired by Muslim women both domestically and internationally. The fashion brand launched its second UK store of 2015 this month in the 260 million pound Westfield Bradford, making it...

Fashion Featured

The demand for Muslim-fashion continues to grow

Although Middle Eastern designers such as Salma Khan, Walid Attalah and Barjis Chohan have long catered to the fashion needs of the Muslim woman, more and more Western retailers are beginning to realise the potential of tapping into the 'modest' fashion segment. Last year saw the likes of Hermes, DKNY, and Dorothy Perkins launch special...