Earlier this month in New York, Instagram previewed a new set of tools for influencers and brands to help increase transparency of influencer marketing. As reported by Vogue Business, the updates wil

Instagram has introduced a new ‘checkout’ feature that allows customers to buy items directly within the app. The new feature, which is currently in closed beta for businesses and avail

While brands are jumping onto the bandwagon of engaging influencers on social media, some thinks they need to be stopped. Source: Youtube, The Fashion Archive

Dior is using augmented reality to allow consumers to try on sunglasses from the comfort of their own smartphones. The brand has launched a new filter on Instagram that allows users to add the DiorSo

American model and actress Emily Ratajkowski has announced the launch of her new 90s-inspired affordable lingerie line, called ‘Inamorata Body.’ Following the successful launch of her swi

Lyn Slater is not your average professor — she’s also an accidental icon. When the 65-year-old launched her fashion blog, her goal was to create a space where women of all ages could have

Gone are the days when social media was simply a way of sharing holiday snaps and videos of dogs being cute. Now, more than ever, social media platforms like Instagram are becoming powerhouses in the

On the heels of the revelations that Cambridge Analytica used the fashion preferences of Facebook users to manipulate them politically, with sets of data revealing that Vogue readers and Abercrombie

Social media giant Instagram has further expanded its shopping features just in time for the Christmas shopping period. The three new features were announced on the photo-and-video-sharing platform&r

It looks like the ‘hype’ sales tactic employed by the likes of Supreme and Burberry has spread to the world of furniture. Ikea has announced on Instagram that it is launching limited-edit

With the ever-increasing role of social media in the fashion and retail industry, companies are ramping up their online presence in a bid to attract and engage an online following. Dr Martens is at t

New York - While social networks such as Instagram and Snapchat have been working hard to become go-to places for shopping, consumers do not seem so excited about “buy now buttons” as one

Snap Inc., the company behind messaging app Snapchat, has announced a new tool in partnership with e-commerce giant Amazon. Beginning this week, Snapchat users are able to search for products on Amaz

Instagram’s founders Kevin Systrom and Mike Krieger are leaving the company eight years after its launch and six years after its acquisition by Facebook. “We’re now ready for our ne

Instagram is thought to be launching a shopping app, making it a de-facto platform for visual storytelling and consumer shopping. As was reported by the Verge, Instagram’s new app, already dubb

Keeping thousands of Instagram followers entertained with photo updates requires a versatile wardrobe at the least. For those who are considered influencers, the fashion worn in photo’s is cruc

Influencer marketing is in full bloom. As traditional media outlets shut their doors or struggle to make ends meet, a growing number of companies opt to advertise on popular social media profiles. A

The fashion industry is changing so rapidly that it may feel overwhelming for newcomers in the field to stay up to date. This is why FashionUnited has compiled a series of articles with expert advice

Facebook has filed a patent application for a service which would allow users to purchase items and complete payments via its Messenger chat app, according to the website of the United States Patent

Instagram can be a powerful tool when it comes to targeting consumers, particularly in the fashion industry where visuals are key. Content from fashion brands receive 58 times more engagement on Inst

Fashion powerhouse Dior brushed aside the whims of the Instagram generation with its deliberately low-key new haute couture collection Monday, arguing that the world's most expensive clothes don't ne

Instagram has launched a new app for watching long-form, vertical video. In addition to a new stand-alone IGTV app users can also watch from within the Instagram app. Videos are full screen and verti

Instagram users are now able to buy products via Instagram Stories, the social network announced on Tuesday. Instagram launched its shopping feature in March, allowing businesses to tag products in t

It is now possible to buy Esprit’s products directly through its Instagram account, the brand revealed this Tuesday. Pictures with tagged products will include a shopping bag icon that reveals

A new AI-powered app aims to make the life of both retailers and consumers a lot easier. Browzzin, launched this week in London, is a mix of social network, e-commerce and affiliate marketing platfor

Shopify, the multi-channel commerce platform, has announced that it is expanding its ‘shopping on Instagram’ feature for merchants in eight additional markets including the UK, Australia,

London - Social media platform Instagram has launched its updated shopping-function in the UK, which allows retailers the opportunity to sell their products directly to consumers through posts. The n

With one in three UK small businesses building their business on Instagram, the picture-sharing social media network that launched seven years ago states that millions of entrepreneurs are using the

London - Burberry may be going through a number of changes, ahead of the impending departure of Chief Creative Officer Christopher Bailey, but that has done little to harm its reputation as the Briti

Fashion is thriving on social media platforms, with Instagram proving to be the preferential choice for luxury brands. According to Doxa, a company that tracks retail and consumer goods analysis, bo