ASDA news and archive

George at Asda welcomes ‘soaring growth’ in fashion sales

Supermarket giant Asda has said that its clothing brand George welcomed “soaring growth” in both online and in-store fashion sales over the latest six-month period. According to the retailer with reference to a report by Kantar, George at Asda had significantly outperformed the market, with online sales up 13.4 percent over the 24 weeks to March...

BusinessFeatured

Asos, Boohoo and Asda promise “landmark changes” following CMA greenwashing probe

The UK’s Competition and Markets Authority (CMA) has reported that fashion e-tailers Asos and Boohoo, along with supermarket clothing brand George at Asda, have signed formal agreements to use “only accurate and clear green claims” moving forward as it cracks down on “greenwashing” in the sector. The move follows the CMA launching a greenwashing...

RetailFeatured

The UK retailers making ‘record’ investments to raise staff pay

In a retail landscape marked by questions and concerns surrounding financial stability, mounting reports of “record” investments into employee pay suggest there is a light at the end of this gloomy economic tunnel. Various related announcements that have taken place over the past two months come after the introduction of a revised Real Living...

Fashion |In Pictures

Asda’s Little Angels brand expands into kidswear

Asda’s award-winning range of baby care and food, Little Angels, has expanded into George at Asda with a new clothing range. The gender-neutral kidswear range features bright uplifting colours combined with on-trend prints and slogans designed “to bring a playful offering to customers with the same value that the Asda brand is famous for”. The...

Fashion |In Pictures

George at Asda launches first elevated fashion collection

George at Asda is tapping into the ‘quiet luxury’ trend with an elevated capsule collection of timeless, quality pieces designed to “stand the test of time to be worn again and again”. ‘Exclusively at George,’ dubbed the first-ever supermarket elevated fashion collection, launches in Asda supermarkets on May 11 and features core essentials,...

Business

Claire’s announces expansion into over 500 Asda locations

After a successful test phase in ten stores in October 2020, the partnership between fashion and jewellery retailer Claire’s and British supermarket chain Asda will be further expanded to over 500 stores. Products will range from everyday products like hair accessories, cosmetics and fashion as well as seasonal items for holidays or other...

Business

Asda owners reportedly eyeing sale of store estate to tackle rising debt

The Issa brothers, owners of supermarket chain Asda, are said to be considering a potential sale of the retailer’s property estate as it continues to face increasingly rising debt. The duo are reportedly pursuing the sale and leaseback of the supermarket’s store estate in a bid to reduce interest bills, according to The Telegraph. The media...

People

Asda appoints new chief customer officer

Asda has confirmed that David Hill will join the supermarket as chief customer officer later this year from Aldi, where he is currently group director of marketing and communications. In his new role, Hills will be responsible for strategic brand customer propositions "with a focus on improving quality perception" across both the Asda brand and...

Fashion

Anya Hindmarch unveils more supermarket shopping bags

British accessories brand Anya Hindmarch is launching its durable and reusable Universal Bag with Asda and the Co-op, following its collaborations with Sainsbury’s, Waitrose and Selfridges Food Halls. The affordable circular shopping bags were launched by Hindmarch in collaboration with supermarkets to reduce the reliance on single-use plastic...

Fashion |In Pictures Featured

George at Asda launches an adapted clothing collection

George at Asda has launched an adapted clothing range in support of independent dressing for children and young people with disabilities, marking the first for a UK supermarket. The everyday casualwear Easy On Easy Wear collection features block-coloured tracksuits and contemporary printed co-ords and has been specially adapted to make...

Fashion Featured

Asos, Boohoo, Asda investigated by UK watchdog over ‘green’ claims

A UK watchdog has launched an investigation into Asos, Boohoo, and Asda over their “green” claims. The Competition and Markets Authority (CMA) said it wants to “get to the bottom” of whether the three companies are “misleading customers” over their products’ sustainability credentials. The move is part of the CMA’s recent effort to crack down on...

Business

Asda owners reportedly considering stepping down from Boots bid

Billionaire duo Issa brothers, the owners of UK supermarket chain Asda, are reportedly considering backing out of the bidding race for Boots, the international arm of the Walgreens Boots Alliance Inc, over price disagreements. Issas, who were bidding alongside TDR Capital, were said to have resisted Walgreens request to increase their offer and...