White Stuff news and archive

Tailoring connections: The impact of community in White Stuff’s strategy

Building a strong brand community in the dynamic world of fashion is not just a decision but a necessity. From cultivating brand loyalty to driving innovation and remaining at the industry's forefront, the importance of a well-defined community approach cannot be underestimated. White Stuff, a pioneering British fashion retailer founded in 1985,...

Business

White Stuff reportedly mulling sale following unsolicited offer

British retailer White Stuff is believed to be mulling a potential sale of the firm after it received an unsolicited takeover approach from a third party. The founders of the company, George Treves and Sean Thomas, are said to have appointed investment bank Rothschild to advise on the process moving forward, according to a source for Sky News,...

Business |Interview Featured

‘We’re a million miles an hour right now’: White Stuff’s trading director on modernised transformation

Among the bustling crowd of Who’s Next, White Stuff presented the international industry with a collection that reflected the ongoing refresh at the British label, an underlying transformation that looks to speak to the brand’s loyal customer in a new way. Within the AW24 assortment of Fair Isle cardigans, corduroy two-pieces and essential...

Fashion

White Stuff partners with Thrift+

Fashion and lifestyle retailer White Stuff is teaming up with pre-loved fashion marketplace Thrift+ to allow customers to “rehome old clothes”. The new service, available in White Stuff stores and online, allows customers to donate and resell unwanted clothes using a co-branded Thrift+ bag to send their old clothes from any brand to Thrift+. In...

Business

White Stuff launches review of store estate

White Stuff has reportedly called in advisors to conduct a review of its 115-store estate amid a challenging trading environment. The British fashion and lifestyle brand has appointed PHD Property to run the review as it explores a number of options going forward, Property Week reports. “In light of the current trading environment, we have taken...

People

White Stuff appoints former Missguided online CEO as non-executive director

British fashion and lifestyle brand White Stuff has appointed the former CEO of Missguided online, Gareth Jones, as a non-executive director. Jones has previously held roles as non-executive director at Moss Bros, as group deputy CEO and COO at The Very Group, and as CEO of Muscle Food. White Stuff chairman Debbie Hewitt said in a statement: “...

Business

White Stuff cuts 390 jobs

White Stuff is cutting 390 jobs across its head office and retail teams. The redundancies affect 100 head office employees and 290 employees working across its stores in the UK. It comes as part of a broader restructuring by the British fashion and lifestyle brand, which has now been completed - the company entered redundancy consultations with...

Fashion

White Stuff launches sustainable bag with Roka

British fashion and lifestyle brand White Stuff is pushing forward with its sustainability efforts with a collaborative partnership with British brand Roka on a limited edition bag collaboration. Roka, known for championing vegan, animal-friendly and sustainable accessories, has collaborated with the White Stuff on a sustainable bag, the...

Business

White Stuff plans redundancies amid restructuring

White Stuff has decided to axe certain positions from its customer and wholesale teams as part of its ongoing business transformation programme, reports Drapers. Confirming the development to FashionUnited, White Stuff spokesperson said in an email statement: “In light of leadership changes earlier this year with the introduction of a customer...

Retail

White Stuff to open pop-up shop for Christmas

Fashion and lifestyle retailer White Stuff is to open its first-ever pop-up shop in time for Christmas in London’s St Pancras International rail station. The pop-up will run from November 4 to December 24 and will offer an array of gifting product across womenswear, menswear, kidswear and homeware from the brand’s ‘Beyond Splendiferous’...

Fashion |INTERVIEW Featured

White Stuff launches collection with Eve Campbell

Fashion and lifestyle retailer White Stuff has launched a new womenswear collection with Glasgow School of Art graduate Eve Campbell for autumn/winter 2019, as part of its ‘Nurtures Talent’ initiative, which highlights up-and-coming designers. Campbell’s “bold and fresh prints” inspired by Scottish nature caught the eye of the White Stuff design...

Fashion

White Stuff unveils 100 percent recycled insulation jackets

Fashion and lifestyle brand White Stuff is incorporating four different jackets into its new autumn/winter 2019 womenswear collection, which have been made using insulation that is 100 percent recycled from up to 10 plastic bottles. The move, part of the brands journey to becoming a more sustainable brand, introduces a lightweight and “super...