Petit Bateau news and archive

Groupe Rocher makes management changes at Yves Rocher and Petit Bateau

A management shake up is to become apparent from September 1 at the children’s brand of Petit Bateau and the beauty label Yves Rocher, both of which are owned by the French cosmetics and fashion company Groupe Rocher. The current chief executive officer of Petit Bateau, Guillaume Darrousez, is to step into the same position at Yves Rocher,...

Retail

Petit Bateau launches childrenswear rental service

Childrenswear brand Petit Bateau is launching a rental service. The company said the new category is in line with its circularity ambitions, and will initially launch the service in its home market of France. In a statement the company said: "It is a service that simplifies the life of parents reducing their environmental impact, offering an...

Business

Petit Bateau returns to cosmetics market

French label Petit Bateau has announced the launch of a new fragrance closely following its revelation that it would be establishing a new perfume and cosmetics project, PB Natural Care. Eau Soilogne, which has been developed especially for toddlers, zero to three years old, is made up of a alcohol-free, hypoallergenic formula and includes 97.5...

Fashion

Petit Bateau launches “superknit” to protect babies

Petit Bateau has introduced a superknit fabric that puts babies in airplane mode by blocking an average of 99.5 percent of WiFi and smartphone radio frequency waves. The wave blocking collection features a cap and blanket and combines the brand’s finest cotton yarn with a silver-coated yarn in a double-faced jersey that has been designed to wrap...

Fashion |CEO INTERVIEW Featured

Petit Bateau marks 100-years of the panty

There are not many brands who can claim they invented something as important, groundbreaking and functional as the modern day underpants. But this is an invention that French heritage brand Petit Bateau takes pride in claiming. It was 100 years ago that Étienne Valton, together with his brothers André and Xavier, heirs to the knitting company...

Fashion

Cédric Charlier X Fruit of the Loom

Belgian designer Cédric Charlier has collaborated with the prominent American brand Fruit of the Loom creating a capsule collection of four unisex t-shirts. Charlier debuted the collection during his Spring presentation at Paris Men’s Fashion Week on 21st June. The collaborative collection was designed to complement Charlier’s SS18 Menswear &...

Retail

Petit Bateau opens 10th UK store

French brand Petit Bateau, known for its iconic Breton stripe, has expanded its retail presence in London with the opening of its 10th store in the UK. The 678 square foot store located in London St Pancras Station opened earlier this month and will be celebrated with the exclusive launch of the new limited edition capsule collection designed by...

Fashion

Inès de la Fressange creates capsule collection for Petit Bateau

French fashion designer, model and aristocrat Inès de la Fressange has joined forces with Petit Bateau to developed a new capsule collection for the brand, of which all proceeds will be given to the International Federation for Human Rights. De la Fressange, who is known for her best-selling book "Parisian Chic," has created six pieces for women...

Fashion

Jean-Charles de Castelbajac designs capsule collection for Petit Bateau

New York - Petit Bateau has decided that they needed a fresh spin on some of their classics like the striped top and sailing jacket. To accomplish this, the brand has brought in Jean-Charles de Castelbajac to design a capsule collection for them. The designer who is famous for his Pop-Art inspired creations and obsession with primary colors has...

Fashion

Petit Bateau x Kenta Matsushige

French fashion brand Petit Bateau is launching a collaborative collection with Japanese designer Kenta Matsushige inspired by kimonos and deconstructed sailor stripes next month. The collaboration stems from the French label’s partnership with the Hyères Festival and as the 2014 winner of the Grand Prix du Jury Première Vision, Matsushige a...

Retail

Petit Bateau partners with Fung Kids for entry into China

French baby and children's fashion brand Petit Bateau announced yesterday that it has entered into a distribution partnership with Fung Kids Limited, part of Hong Kong-based Fung Retailing Limited, to enter China's fast growing babies and children's wear market. The brand, which is privately-owned by the Rocher Group, also plans to open retail...

Video

Petit Bateau x Fifi Lapin

French fashion brand Petit Bateau has teamed up with blogger and illustrator Fifi Lapin on a limited edition collection of T-shirts. Fifi Lapin, who is known for creating catwalk looks on her alter ego bunny, has selected key outfits from the season, including the French brand’s iconic striped mariniére as well as its new vibrant geometric...