as adventure group news and archive

AS Adventure Group acquires McTrek

The AS Adventure Group, which includes outdoor specialist retailers Cotswold Outdoor and Snow + Rock in the UK, has acquired German retailer McTrek. AS Adventure Group founded in Belgium in 1995 is currently active in 6 countries with a total turnover of over 500 million euros as Europe’s largest outdoor retail group. The group includes AS...

Business

AS Adventure Group acquires Snow & Rock

AS Adventure Group, the company that owns the Cotswold stores, has snapped up a rival outdoor specialist retailer Snow & Rock from LGV Capital. The acquisition will help AS Adventure to extend access to growth categories of snow, cycling and running, and in a statement the group said that Snow & Rock would work alongside its existing Cotswold...