Bread Butter news and archive

Zalando to cancel Bread & Butter

Zalando’s fashion fair Bread & Butter will not take place in 2019, said the company’s co-founder David Schneider to German publication Handelsblatt. “Everything we invest in needs to be at the same time strategic and scalable”, Schneider told the newspaper. “With Bread & Butter, we ran into natural limits. That’s why we have decided to no longer...

Fairs

Bread & Butter founder cancels new trade fair

Only one week after the announcement of a new fashion trade fair, Bread & Butter founder Karl-Heinz Müller has decided to not have the fair in January of next year after all, citing “existing irritations” and “much uncertainty” regarding leasing the location, Hangar 7 at Berlin’s former Tempelhof airport. The new B2B platform L.O.C.K. - short...

Fairs

Bread & Butter founder has new trade fair format up his sleeve

The founder and former head of Berlin’s Bread & Butter, Karl-Heinz Müller, is planning a new fashion trade fair platform, which is said to start already at the beginning of 2019, at the same time as Berlin Fashion Week. Industry insiders will not really be surprised as Müller announced already at the end of 2014, when Bread & Butter had to file...

Fashion Featured

In Pictures: Second edition of Bread & Butter by Zalando

The highly anticipated second edition of Bread & Butter by Zalando (B&&B) kicked off on Friday September 1 at Arena Berlin, under the theme ‘Bold’. Running until September 3, consumers came together to visit B&&B By Zalando and see the latest collections from leading brands such as Topshop, Jil Sander and Hugo at the self-proclaimed festival of...

Fashion

Viktor & Rolf to stage couture show at Bread & Butter by Zalando

Dutch designers Viktor & Rolf are set to stage a haute-couture fashion show at the second edition of the consumer led fashion event, Bread & Butter by Zalando. The show marks Viktor & Rolf's debut couture show in Berlin, as the trade fair seeks to ups its fashion credentials. Viktor & Rolf joins the likes of G-Star Raw, Jil Sander Navy, Topshop...

Fairs

Zalando announces second edition of Bread & Butter by Zalando

After a successful debut of Bread & Butter by Zalando last September, the German online retail giant has announced first details about its second 'trend show,' which will take place from 1st to 3rd September 2017 at Arena Berlin. The motto this year is 'BOLD'. After taking over the bankrupt fair last year, Zalando had quickly announced plans of...

Fairs

Video: On site at Bread & Butter by Zalando

The debut edition of the renewed Bread & Butter by Zalando took place this weekend at the Arena, Berlin. Brands such as Puma, Topshop, Marni, Levi's and Tommy Hilfiger presented their newest looks at their respectives stands, offering visitors the opportunity to interact with the brands and their latest innovations first hand. The new format...

FairsFeatured

In Picture: Bread & Butter by Zalando

The first edition of the newly transformed fashion trade show Bread & Butter by Zalando was highly anticipated by both fashion insiders and consumers alike. Doors for the fashion event opened on September 2, which saw brands such as Puma, Topshop, Marni, Tommy Hilfiger and Levi's host a series of events and shows whilst showcasing their upcoming...

Fairs

Zalando shares its plan for Bread & Butter ’16

London - Zalando has shined some light upon its plans for the upcoming debut event of Bread & Butter by Zalando 2016, as the German retail giant aims to transform the trade fair into a new concept geared at bringing consumers and fashion together. “Our Bread & Butter concept challenges the status quo of the fashion industry. It re-thinks the...

Fairs

Zalando calls off B&B in support of refugee crisis

German online giant Zalando has called off Bread & Butter's upcoming consumer event in January, as the Berlin Senate has indicated it may need to accomodate refugees in Tempelhof, the trade fair's established stomping grounds, amidst the increasing evacuee crisis. As a growing number of refugees flow into the German capital, the Berlin Senate...

FairsFeatured

Berlin fashion fairs: No reason to worry about the end of Bread & Butter

On Tuesday, a few days after the end of Berlin fashion week, the organizers of trade fair Bread & Butter sent out an email. It was not the usual release offering a round-up of the past few days, but instead a simple farewell letter. After thanking everybody “for your friendship, your honesty, your loyalty, and in the end, your understanding” as...

Fairs

Bread & Butter to host childrenswear concept

Berlin trade show Bread & Butter will host a dedicated childrenswear concept for the spring 16 edition on July 7-9. The tradeshow, which specialises in street, contemporary and urban labels covering both menswear and womenswear, will dedicated more than 53,000 square foot to the international children’s fashion and design tradeshow, Cookies,...