Lush is “tired of fighting with algorithms”. The British cosmetics retailer announced on Facebook, Twitter and Instagram that it prefers to leave social media platforms entirely than to p

While brands are jumping onto the bandwagon of engaging influencers on social media, some thinks they need to be stopped. Source: Youtube, The Fashion Archive

Shopping network QVC is embracing the power of social media by introducing social commerce to “create a discovery-lead shopping experience.” QVC has partnered with social commerce special

Manchester based women’s footwear retailer Ego has reported a 78 percent increase in revenue to 10 million pounds in 2018, and the company said social media has played a key role in its success

Fashion brands could soon see their social media marketing activities become more streamlined as Facebook plans to integrate its messaging services across Instagram, WhatsApp and Facebook Messenger.

With its 250 million users, Pinterest is much smaller than other social networks: Facebook has a massive user base of 2.2 billion, while YouTube gathers 1.8 billion, Instagram counts 1 billion active

The fashion market is extremely competitive, which is why brands go to great lengths to increase their visibility. Just think of the labels participating in fashion weeks, for example -- while costs

Social media marketing is key for apparel and accessories retailers, as many consumers turn to social networks for fashion inspiration. But, to cut through the noise, brands have to think outside the

London - Adam Frisby founded Manchester based fast fashion e-tailer In The Style in 2013 with just 1000 Pounds investment and no previous experience in starting or running a business, but the firm be

Monsoon’s Accessorize has reported a 65 percent customer conversion rate rise online after switching to a new social technology which allows user generated content (UGC) to be collected from so

Social media giant Instagram has further expanded its shopping features just in time for the Christmas shopping period. The three new features were announced on the photo-and-video-sharing platform&r

Pinterest has become the latest social media platform to focus on e-commerce with its newest Product Pins feature. The social discovery platform has long been used as a space for fashion inspiration,

With the ever-increasing role of social media in the fashion and retail industry, companies are ramping up their online presence in a bid to attract and engage an online following. Dr Martens is at t

There’s no way around it: high street retailers need to be on social media these days. But it doesn’t suffice to have an online presence: they must successfully engage followers to turn t

New York - While social networks such as Instagram and Snapchat have been working hard to become go-to places for shopping, consumers do not seem so excited about “buy now buttons” as one

Instagram’s founders Kevin Systrom and Mike Krieger are leaving the company eight years after its launch and six years after its acquisition by Facebook. “We’re now ready for our ne

Although the fast fashion model is considered to be the opposite of sustainable fashion, it turns out fast fashion giants Zara and H&M are the brands driving the conversation about sustainability

With more than 600 million boards and 21 billion pictures of fashion, Pinterest is one of the most popular tools to find fashion inspiration and trends. “Pinterest is a truly international plat

Launchmetrics, a data analytics platform for the fashion and beauty industry, announced today it raised 50 million dollars in venture capital as the company prepares to accelerate the international e

London - The Competition and Markets Authority (CMA) has launched an investigation into concerns that social media influencers are not properly declaring when they have been paid, or otherwise reward

Keeping thousands of Instagram followers entertained with photo updates requires a versatile wardrobe at the least. For those who are considered influencers, the fashion worn in photo’s is cruc

Looking for a job? Then beware of what you post on social media. 70 percent of recruiters do check applicants’ social media profiles, according to a survey with over 1,000 hiring managers and H

Influencer marketing is in full bloom. As traditional media outlets shut their doors or struggle to make ends meet, a growing number of companies opt to advertise on popular social media profiles. A

The term ‘influencer’ is now so widespread, everyone with a fashion-forward social media account can refer to him or herself as an industry influencer. But to dismiss these as mere blogge

Clamoring into the venues at New York Fashion Week, plenty of different industry types can be found including editors, buyers, stylists and social media influencers. Once simply known as bloggers, Pi

Chinese consumers are 8 times more likely to respond to an influencer post. This comes as luxury brands are embracing new social media channels like WeChat ecommerce, according to L2's Digital IQ Ind

It was only a matter of time before WhatApp would start sending marketing messages to its users. Since it was bought by Facebook in 2014, it has begun sharing data, and thus changed its privacy polic

London - The recently launched Pokémon Go has not only taken over the digital world - the immensely popular mobile app is rapidly leaving its marks all over the real world as well. Thanks to i

London - For all those who are still confused by the increasing crowds of youths (and grown ups) wandering around the high streets, shopping centres and stores, staring at their mobile and shouting t

London - Not one to follow in the footsteps of other luxury fashion houses, US designer Michael Kors has decided to implement a social media ban for his upcoming Resort 2017 collection presentation.