David's Bridal news and archive

David’s Bridal announces senior executive promotions

David's Bridal, LLC has announced the promotions of key leaders following a successful transaction between David’s and CION Investment Corporation. The company said in a release that Kelly Cook will now serve as president, brand, technology, and finance, Nancy Viall will now serve as president, merchandising and supply chain, Bob Walker will now...

Business

Cion Investment acquires David’s Bridal assets

Wedding gown and special occasion retailer David’s Bridal has closed a successful transaction with Cion Investment Corporation keeping open its 195 stores and securing the jobs of 7,000 people across the US. In a statement, Cion Investment, a business development company, said that it has invested 20 million US dollars into the new business to...

Business

David’s Bridal escapes closure through no-cash acquisition

Wedding gown retailer David’s Bridal has received court approval to sell its assets to Cion Investment Corp via a no-cash transaction that will allow the brand to avoid a total shutdown. The American chain filed for Chapter 11 filing status in April after its CEO James Marcum stated that the “business continues to be challenged”. It came just...

BusinessFeatured

David's Bridal files for Chapter 11 bankruptcy

After a week of speculation that David’s Bridal was on the brink of bankruptcy, America’s largest bridal retailer announced its declaration in the midst of bridal season on Monday, April 17. With recent mass layoffs of over 9,236 employees and an official press release statement, David’s Bridal’s Chapter 11 filing status is already in full...

Fashion

David’s Bridal partners with Betsey Johnson on exclusive shoe collaboration

American wedding dress retailer, David’s Bridal, has partnered with fashion designer Betsey Johnson for an exclusive shoe collaboration. The collection will feature five unique footwear styles, all priced under $90 and designed with the modern bride in mind, featuring Johnson’s bold, unapologetic aesthetic. Styles include pumps, flats, and...

Retail

David's Bridal launches its first loyalty program

David's Bridal is seeking to improve consumer engagement through a new loyalty program. Called Diamond, Loyalty Program by David's, the program allows brides to earn free gifts and earn points that can contribute to a free honeymoon. Loyalty members will receive free gifts at every level, including tote bags and additional goodies. Brides may...

Retail

David's Bridal announces new partnership with Affirm

David's Bridal has teamed with Affirm, to allow its customers a more flexible and transparent way to pay. Affirm's service will allow shoppers to make simple monthly payments without any hidden or late fees. “We have the privilege of dressing millions of brides for life’s most important occasions," David's Bridal's chief marketing and IT officer...

People

Danny Luczak joins David's Bridal as chief technology officer

David's Bridal has appointed Danny Luczak to the role of chief technology officer, effective Monday, July 6. He will report to chief marketing and IT officer Kelly Cook. Luczak joins the bridalwear brand from self-storage company Public Storage, where he served as vice president, application development since 2015. He brings with him over 20...

People

David's Bridal continues to make changes to its leadership team

David's Bridal has appointed Nevin Shetty to the newly created role of chief partnership officer and Lia Madonna to head of partnership services. Both appointments were internal promotions. Both will be responsible for leading the growth of the company's rapidly expanding partnership department, according to a company statement. The company has...

People

David's Bridal appoints Kelly Cook as chief marketing officer

Kelly Cook has been appointed to the role of chief marketing officer of David's Bridal. Cook brings extensive marketing and managing experience to the role, having held similar positions with Pier 1, Kmart, Sears and DSW. Cook is the fourth new executive to join the company this year. David's Bridal filed for bankruptcy at the end of 2018 and...

Fashion

Zac Posen launches bridal wear

American designer Zac Posen is to offer his first ever collection of wedding gowns after announcing a collaboration with affordable US bridal wear brand David’s Bridal. Set to debut in February 2014, the Truly Zac Posen collection will be infused with Posen’s “aesthetic of modern American glamour” and will initially feature six ivory wedding...

Fashion

Clayton, Dubilier & Rice buys David’s Bridal Inc

The private equity firm has agreed to buy David’s Bridal Inc. in a deal that values the wedding apparel store at 1.05 billion dollars. Leonard Green & Partners will continue as a minority shareholder, the firm said in a press release Tuesday. The definitive agreement to acquire the specialty retailer of bridal gown and wedding-related apparel...