NetBase news and archive

Fashion brands listed in NetBase brand passion report

Apple and Google once again dominated the NetBase Brand Passion Report in the UK, which takes a closer look at the brands consumers express the most love for on social media. While technology brands took the top two spots, there were a number of retailers who made the top 25, including supermarket giant Tesco, which came fourth in the ranking...

Retail

Amazon named social media brand for 2016

E-commerce giant Amazon has topped NetBase’s Retail Brand Reports social media ranking to be crowned the number one social media brand for 2016, holding the largest share of voice among consumers, ahead of brands Nike, Best Buy, Louis Vuitton, and Chanel. According to the 2016 NetBase Retail Brands Report, which examined the top social trends...

Fashion

Technology dominates ‘most loved’ brands

Tech giants Apple and Google continue to dominate ‘most loved’ brands over consumer goods companies, according to the latest Brand Passion Report from Netbase that lists the top 25 UK Brands. Topping the ranking of most loved brands in the UK was Apple, which received over 400,000 more mentions than Google in second place, and seven times as...

Fashion Featured

Chanel most popular luxury brand on social media

London - Chanel has topped a luxury brands report based on social mentions and intensity of consumer sentiment, with the French fashion house coming up most frequently from 80 countries and 700 million social media posts across luxury, watches and commerce. Chanel moved to the number one spot on the ranking of the top 45 luxury brands in Netbase...

Fashion

Social media influences fashion purchases

A recent study has found that Facebook inspires fashion decisions while Twitter is not among the top five influencers. Fashion blogs and message boards, however, are important influencer and Pinterest and Instagram are the surprise influencers, demonstrating the strength of visual marketing. As part of the NetBase study “Social Channels of...