ad campaign news and archive

Sojo using OOH to broaden its audience with debut campaign

London-based alterations and repair platform Sojo, which connects users with local seamster businesses, has unveiled its first out-of-home (OOH) campaign to increase brand awareness and help them attract new audiences. The OOH campaign will be seen across London on digital screens in One New Change shopping mall, rail stations including London...

Fashion |Interview Featured

Luxury brands choose hand-painted murals for advertising

While AI-generated artwork and digital media solutions dominate the world of contemporary advertising, an analog movement has been gathering pace among luxury brands for several years. FashionUnited speaks to Kevin Bartanian, CEO and founder of Kevani, an out-of-home (OOH) media sales organization specializing in urban-scale media assets. Kevani...

Retail

Debenhams celebrates the art of gift giving in new Christmas campaign

As the weather begins to cool and Christmas songs slowly start to pop up in retailers across the UK, Debenhams has taken its first festive leap into the gift-giving season with its new 2018 Christmas campaign. The campaign - which has been teased in short clips on Facebook and Instagram - is a celebration of gift giving, with the strapline ‘do a...

Fashion Featured

'Paint it Ted': Ted Baker reveals its first ever advertising campaign

Milestones are always important in life: First words. First steps. First day of school. First...ad campaign. Well, today, British premium brand Ted Baker took its first not-so timid steps into unexplored terrain, with the introduction of its characteristically bold 'Paint it Ted' campaign. The ad campaign - which will be plastered on buses,...