Shein, the ultra-fast fashion giant from China, strengthened its ever-tightening grip on the apparel market in 2024, outpacing competitors once more as budget-conscious consumers continued to turn to familiar brands amid growing economic uncertainty. The Singapore-based Shein is estimated to have extended its apparel market share by 0.24...
25 Mar 2025
German sporting goods manufacturer Adidas will be the new jersey partner of the British football club Liverpool FC. On Monday, the Herzogenaurach-based company and the current leader of the English Premier League announced a multi-year agreement. Adidas will replace the US company Nike as the outfitter of the club for the coming 2025/26 season....
11 Mar 2025
German sportswear giant Adidas AG closed its 2024 fiscal year with strong growth in both revenue and earnings, as expected. Management is forecasting further increases for the current year. The figures, presented by the company on Wednesday, came as no surprise, as key data had already been pre-released in January. Last year, the group achieved...
7 Mar 2025
The collaboration presents an exclusive collection of apparel and footwear, inspired by the authentic and timeless style of American universities. In February, adidas Originals and Sporty & Rich revive their collaborative partnership to introduce a collection of apparel and footwear inspired by the timeless spirit of iconic American colleges....
27 Feb 2025
German sports brand Adidas is introducing the A-Type, a new line featuring premium, elevated versions of its products with an emphasis on craftsmanship under its lifestyle label Adidas Originals. The A-Type is described as an “ever-evolving, collection centred on reimagining icons from the Three Stripes’ unrivalled archive through the most...
11 Feb 2025
The sportswear manufacturer Adidas plans to restructure its headquarters in Herzogenaurach, Germany, and potentially reduce its workforce of 5,800 employees at the location. A company spokesperson stated that specific figures could not be disclosed at this time. However, Manager Magazin and other media outlets, citing company insiders, have...
23 Jan 2025
Fourth quarter revenues at German sportswear brand Adidas increased by 19 percent, while in euro terms, the revenues grew 24 percent to 6 billion euros. Excluding Yeezy sales in both years, currency-neutral revenues increased 18 percent. The company’s gross margin for the quarter increased 5.2 percentage points to 49.8 percent. Operating profit...
22 Jan 2025
German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least 30 million dollars, according to RacingNews365. Rumours that Adidas would replace Puma as the clothing partner of the Mercedes Formula 1 team began circulating this summer. The car brand confirmed...
7 Jan 2025
British online retailer Asos has launched a Design collection in collaboration with German sportswear giant Adidas, created using its Test & React model, which allows brands to quickly respond to trends. Traditionally, it takes an average of three to six months from the moment a collection is designed to the moment it hits the shelves. Faster...
19 Dec 2024
The Herzogenaurach headquarters of sportswear giant Adidas have been raided as part of a multiyear probe into alleged tax evasion reportedly worth more than 1.1 billion euros. The European Public Prosector’s Office (EPPO) told the Financial Times (FT) that it was pursuing a “criminal investigation" against a German “corporate group trading in...
12 Dec 2024
Sportswear giant Adidas is bringing its NFT (non-fungible tokens) collection to the real world with its first physical shoe drop as it continues to evolve its ongoing partnership with social-lifestyle app Stepn Go. After building excitement with NFT drops, the German sportswear company is launching its first-ever Stepn Go x Adidas co-branded...
5 Dec 2024
Adidas has just suffered a defeat in a trademark case with the US brand Thom Browne, and now the Herzogenaurach-based sportswear manufacturer may soon be back in court. The German Environmental Aid (DUH) has filed a lawsuit against Adidas AG at the Nuremberg-Fürth Regional Court, the association announced on Monday. The reason for the lawsuit is...
3 Dec 2024