Adidas news and archive

Adidas loses its lawsuit against Isabel Marant and Sandro

In a major blow for Adidas, the Court of Cassation, France's supreme court for civil and criminal cases, definitively ruled on June 26, 2024 in favour of Isabel Marant and Sandro, thus ending six years of litigation. The German sportswear manufacturer filed a lawsuit in 2018, accusing the two fashion brands of counterfeiting its famous three...

Fashion |Marketing Featured

Nike outpaced luxury brands in Olympics earned media

In a striking demonstration of marketing prowess during the 2024 Olympics, Nike has emerged as the clear leader in Earned Media Value (EMV), according to data from WeArisma, an earned media analytics platform. The sportswear giant generated 238.8m dollars in EMV, outperforming high-end fashion houses Louis Vuitton and Dior. Nike's success...

Fashion Featured

StockX trends: Asics, Adidas, and On fastest-growing sneaker brands

StockX, the global resale platform for sneakers, streetwear and collectables, has released its latest trend report ‘Big Facts: Brands Making Moves,’ revealing that brands on the rise, include Asics, Adidas, and On, while Denim Tears, Timberland, and Prada are among the brands that made the biggest jumps on the secondary market in 2024. Analysing...

People

Adidas board member Martin Shankland steps down after 27 years

Martin Shankland, executive board member for global operations at Adidas has decided to step down after 27 years with the brand “On behalf of the entire Supervisory Board, I would like to congratulate Martin on his career at our company and thank him for his passion, commitment, and leadership throughout the past 27 years,” said Thomas Rabe,...

BusinessFeatured

Adidas records strong Q2 results, raises full year guidance

In the second quarter of 2024, currency-neutral revenues at Adidas increased 11 percent reflecting 16 percent growth in Adidas business. In euro terms, revenues grew 9 percent to 5.8 billion euros. Raising its outlook after strong second quarter performance, the company said, it now expects currency-neutral revenues to increase at a...

PeopleFeatured

Bella Hadid vs. Adidas: What to know

It has been a roller coaster of a week since sportswear giant Adidas unveiled its latest campaign with supermodel Bella Hadid as the face. What began with Hadid celebrating the launch in Times Square surrounded by fans and flowers has descended into a potential legal battle against Adidas and outrage from global communities. Earlier in July,...

Business

Adidas and Thom Browne continue trademark battle in UK court

In continuation of a long-winded dispute over trademarks, Adidas and Thom Browne have now taken to the UK’s High Court to once again battle it out over the use of stripes. Back in 2021, US designer Thom Browne had sued Adidas in London in a bid to cancel out several trademarks that featured the sportswear label's three-stripe motif. According to...

Business

Adidas ups outlook, expects operating profit to reach one billion euros

Adidas announced that the company’s second quarter currency-neutral revenues increased 11 percent and in euro terms, the revenues grew 9 percent to 5.8 billion euros. Excluding Yeezy sales in both years, currency-neutral revenues increased 16 percent during the quarter. Following the better-than-expected performance during the quarter and...

BusinessFeatured

Adidas gains ground as Nike sales stumble

In a surprising turn of events, Adidas appears poised to capitalise on rival Nike's recent missteps, with analysts projecting strong second-quarter results for the German sportswear manufacturer. The resurgence of Adidas' classic Samba and Gazelle models, coupled with Nike's unexpected forecast of declining annual sales, which saw shares fall as...

Fashion

Adidas to launch Creator Network North programme in UK

Sportswear giant Adidas is set to launch a Creator Network North programme as part of a new three-year partnership with Factory International, a Manchester-based event organisation and the owner of cultural space, Aviva Studios. The move expands on an already existing initiative by Adidas introduced in London in 2022, which supports young...

Fashion |In Pictures

Adidas reimagines its Stan Smith sneaker for cycling

German sports giant Adidas has unveiled a cycling-specific reimagination of its most iconic tennis shoe, the Stan Smith. The all-new ‘VeloStan Smith’ has been adapted for cycling adventures in the city and features a two-bolt SPD-cleat for clipless pedals and a nylon sole plate to provide stiffness on the bike and versatile comfort when walking....

Fashion Featured

At Paris Fashion Week, sneaker brands hold court

Paris men’s fashion week, held on the eve of the Olympic Games, saw as many runway presentations as off-schedule sportswear activations and product launches. Rarely have fashion and sport intertwined so effortlessly (and commercially) as now. Sneakers were a big deal on the runway, as much as they were off court. Here are some of the highlights:...