AR news and archive

Asos to open debut physical retail space in London

Online retailer Asos is opening its first-ever physical pop-up this month in London to allow its customers to experience its “fashion first-hand”. The four-storey pop-up at 11 Rathbone Place, London, will run from November 23-26, coinciding with Black Friday, and will offer an immersive space for consumers to try on and buy, both physically and...

Retail

Pat McGrath Labs teaming up with Google on an AR pop-up

Beauty brand Pat McGrath Labs is teaming up with Google for a three-day ‘The Art of Beauty’ augmented reality (AR) pop-up experience in New York. The pop-up will be located at 101 7th Avenue, New York and will run from October 20 to 22 to educate visitors on new ways to shop for beauty products and get “a glimpse into the world of Pat McGrath”...

CultureFeatured

Design Museum discovers AR and lets visitors try on the looks they see

On Saturday, 16th September 2023, the exhibition “Rebel: 30 Years of London Fashion” opened at the Design Museum in London. Apart from celebrating the 30th anniversary of NewGen, the British Fashion Council’s fashion talent incubator, which has supported more than 300 designers during those years, it is unlike many other fashion exhibitions. The...

Retail

Perfect Corp to debut AR beauty solutions in airports via new partnership

Tech firm Perfect Corp has unveiled a new partnership with travel retailer Dufry, which will see its artificial intelligence (AI) and augmented reality (AR) beauty solutions debut in a number of duty free airport locations. The deal introduces in-store and virtual makeup try-ons for 15 brands – including Benefit, Kylie Cosmetics and Huda Beauty...

BusinessFeatured

How beauty retail is leading the way in tech innovation

Virtual try-on – or VTO – refers to the use of augmented reality (AR) to view digitised versions of an object, most often seen in the overlay of an image that aims to give an idea of what something may look like in the ‘real world’. It is this technology that is at the forefront of Perfect Corp’s B2B offering, sitting alongside other artificial...

RetailFeatured

Study reveals that next gen shoppers are ready for AI, AR and robots

Global payments and shopping service Klarna released data last week that reveals how retailers will need to adapt to win customers in the future - that means investing in artificial intelligence (AI), augmented reality (AR) and robots, which according to the study “are likely to dominate the in-store and online landscape”, especially fashion...

Retail

Coach unveils interactive AR experience at New York store

Luxury brand Coach has expanded its efforts in augmented reality (AR) with an experience unveiled at its Soho New York store encouraging shoppers to digitally “try” its Tabby Bag. For the activation, the label teamed up with AR tech company Zero10, which developed an in-store AR Mirror and AR Storefront, the latter of which debuted for the first...

Business

Snap introduces new solution to help businesses integrate AR

Social media giant Snap has launched a new enterprise solution designed to aid businesses in integrating augmented reality (AR) features into their owned and operated channels. The AR Enterprise Services (ARES) offer will specialise in retail companies, with the first to already have been involved being Princess Polly, Gobi Cashmere and Goodr....

BusinessFeatured

Perfect Corp FY revenue up, but losses widen

Perfect Corp, a company that provides augmented reality (AR) and artificial intelligence (AI) Software-as-a-Service (SaaS) for global beauty and fashion businesses, has reported an increase in revenue but widening losses in its most recent full-year report. In the 12 months to December 31, the company’s revenue increased 16 percent to 47.3...

BusinessFeatured

Are virtual try-ons the future of retail?

The retail landscape is undoubtedly evolving alongside the ever-adapting consumer, and with it has come the inevitable technological developments that intersect with the interests and behaviours of younger generations. One of these components is that of virtual try-ons – also known as VTOs – which have not only started to take ownership of the...

Fashion |In Pictures Featured

Inside Vogue x Snapchat’s AR fashion exhibition

Snapchat has teamed up with British Vogue for an immersive augmented reality (AR) exhibition featuring exclusive concepts from Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Versace and Thebe Magugu. The ‘Vogue x Snapchat: Redefining the Body’ exhibition has been curated by Vogue’s editor-in-chief Edward Enninful to illustrate how AR can...

Fashion

London Fashion Week’s phygital fashion show looks to highlight AR clothing

A phygital fashion show that took place during the ongoing London Fashion Week has looked to herald in an era of digital fashion for the event. Talent support programme On/Off partnered with Brand New Vision (BNV) for the mixed-reality show, hosting a number of designers who showcased collections of digital wearables. On entering Swiss Church...