Heist news and archive

How Heist Went from Underwear Experts to Ecommerce Masterminds

It’s almost a crime to be this good at providing women with high-quality underwear — a feat Heist could not have achieved without the right ecommerce platform. When your technology doesn’t suit your ambitions anymore Heist stole our hearts back when they launched in 2015 with their ambition to put the comfort of women first. The UK-based company...

PeopleFeatured

Heist appoints new CEO amid leadership changes

British underwear brand Heist has announced a number of changes to its leadership team, including the appointment of a new CEO. Natasja Giezen-Smith, who has been chief operating officer since joining the company in March 2020, will now helm the London-based business. Giezen-Smith, who prior to joining the brand spent five and a half years as...

Fashion |LOOKING BACK Featured

Best of: Background articles in 2019

The year is coming to an end again, which means that FashionUnited takes a look back on the best article from the past year. This time we’ve collected some of the more important background articles published in 2019. From oldest to newest, from the archive: Why The Modist has secured investments from Farfetch, Nicola Bulgari and Vaultier7 March...

Business

Heist launches The Nude Project

Heist, the British start-up renowned for its break-through innovation and consumer-centric approach to underwear, has identified nude shades that are representative of women across the globe. Using insights from 100,000 women and data science to analyze swatches of skin tones from a dedicated microsite, Heist has answered one of fashion's most...

Fashion Featured

Heist unveils new innovative shapewear

London - Heist, the British brand that has shaken up the hosiery market with its “no digging in, sagging or restriction of movement” tights, has now unveiled its new innovative shapewear garment, The Outer Body. The new product launch follows the appointment of Fiona Fairhurst, the inventor of the revolutionary, multi-gold-medal-winning FastSkin...

People

Heist appoints vice president of innovation

British hosiery and underwear brand Heist, founded in 2015 with the aim of disrupting the 110 billion US dollar global underwear industry, has appointed Fiona Fairhurst as its vice president of innovation. Fairhurst, rose to fame during the Sydney 2000 Olympic Games as the inventor of a full bodysuit swimwear known as FastSkin that used...

Retail

Heist opening physical retail store in London

Direct-to-consumer hosiery brand Heist is opening its debut physical retail store in London this weekend, September 8, offering shoppers the opportunity to ‘try-before-you-buy’, in a world-first for the hosiery industry. The store located on Monmouth Street in London’s Seven Dials, will offer Heist’s entire range of bestselling tights and socks,...

Business

Heist secures 4.4 million in additional funding to create better bodywear

Following its first round of funding, led by newly founded Imaginary Ventures, Heist has announced that it as secured a further 4.4 million dollars of funding as it continues on its journey to create better bodywear. New contributors joining Imaginary Venture’s Natalie Massenet, founder of Net-A-Porter, for this round of funding for the bodywear...