Celebrity endorsements and brand partnerships have been the traditional formats to promote and launch new products for decades; however, technology and social media has revolutionized the way fashion

Influencer marketing is bound to become more transparent. At least that’s what most marketers and consumers believe, according to a survey with 1,173 marketing specialists and 500 adults aged 1

Although the fast fashion model is considered to be the opposite of sustainable fashion, it turns out fast fashion giants Zara and H&M are the brands driving the conversation about sustainability

Launchmetrics, a data analytics platform for the fashion and beauty industry, announced today it raised 50 million dollars in venture capital as the company prepares to accelerate the international e

London - The Competition and Markets Authority (CMA) has launched an investigation into concerns that social media influencers are not properly declaring when they have been paid, or otherwise reward

Influencer marketing is in full bloom. As traditional media outlets shut their doors or struggle to make ends meet, a growing number of companies opt to advertise on popular social media profiles. A

A new AI-powered app aims to make the life of both retailers and consumers a lot easier. Browzzin, launched this week in London, is a mix of social network, e-commerce and affiliate marketing platfor