“We offer gorgeous fashion accessories for everyone at affordable prices.”

- Ulrich Beckmann, founder and Managing Director


A vision we have been implementing successfully since 1990. With our strong brands SIX and I AM as well as other labels, we are present at 20,500 sales floors in 53 countries, making beeline one of the major global suppliers of fashion jewelry and stylish accessories. 4,600 employees ensure that new countries and new sales floors are constantly integrated in our global reach. And that the range of stylish fashion products is continuously expanded.


Since its founding in 1990 by our Managing Director Ulrich Beckmann, beeline has grown with dazzling speed. Today, we are among the leading suppliers of fashion jewelry and accessories in Europe – and we have ambitious plans. We are always searching for new ways forward, tapping new markets and offering our partners new sales solutions. Not only beeline is growing, but our employees are constantly advancing along with it.

53 countries worldwide

20,500 sales areas

Headquarters in Cologne with 700 employees

4,600 employees worldwide


We distribute our brands internationally through

  • 290 retail and franchise stores
  • concessions points of sale (POS)



I AM is our leading lady. With stylish and self-confident products, I AM highlights the beauty of women with fashion accessories. YSTRDY rounds out the I AM collection with textile accessories and watches. With powerful trendy colors, I AM gives highlights to every outfit and makes for a perfect finishing touch.






SIX is our young brand at attractive prices. With much love for details, SIX brings the trends currently all the rage in urban centers to all our points of sale. SIX has not only accessories for female customers up its sleeve, it also caters to fashion-conscious men.




Do you want a career at beeline? Find here all our open vacancies:





Our values, from which our unique beeline culture has grown, form the basis for the realization of our projects. They remind us daily of who we are. Thanks to them, we stay true to ourselves and our goals. That’s why we strengthen our values non-stop.



Passion is our mighty engine! We love our business and we love fashion. Each single one of us puts his heart and soul into his work to carry things forward. We take the initiative with passion and pizzazz and demonstrate creativity, openness and entrepreneurship time and again in our day-to-day business.

We beeliners accept responsibility for our work area, our behavior and actions, our products as well as our employees. We make decisions from the perspectives of sustainability and social responsibility. We act and think in a goal-oriented and cost-conscious way.

Transparency is important to us! We strive for free exchange among ourselves and at all relevant interfaces and enable easy access to all the information needed. Our behavior is authentic. We share information and are dedicated to open and direct communication.

Each beeliner gives his all. And this means quality day after day. Our activities and our constant striving for improvement put the long-term satisfaction of our customers and partners on center stage. And we also meet these standards with respect to our employees and colleagues.

Every employee is part of our beeline family. We vouch for one another and balance the weaknesses of others. Together, we create a working environment based on respect, fairness, trust, accessibility and partnership. Our team spirit is our most important asset.