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Shein's sales tapered in 2021, potentially affecting its 100 billion dollar valuation

When Shein last year revealed it was preparing for a listing, potentially valuing its fast fashion business at 100 billion dollars, it was ambitious by any standards. The Chinese DTC retailer has become a phenomenon in its own right, surpassing global giants Zara and H&M to be the leader in the low-priced fashion market. Sales skyrocketed during...

31 minutes ago

Fashion |Interview Featured

Can a former corporate fast fashion exec launch an authentic sustainability brand?

When a new sustainability-focused brand is founded by an industry veteran who has built their career at Gap, Victoria’s Secret, and The Limited, it is perhaps only natural to question the authenticity of the endeavor. Accusations of greenwashing have befallen many seeking to capitalize on sustainability as a trend rather than a mandate, and the...

3 hours ago

Fashion

Nike x Jacquemus to launch sportswear collab embracing style and performance

Jacquemus and Nike are to launch their first collaboration, with the collection dropping end of June. The ethos of the range is the belief that sport is not just about performance, it is also an expansion of style and self. In a statement Simon Porte Jacquemus said: “For this collaboration with Nike, I wanted to create a collection that...

14 hours ago

Fashion Featured

Calvin Klein campaign featuring pregnant trans man sparks online debate

Calvin Klein, the PVH-owned fashion giant known for its slick and groundbreaking advertisements, has sparked a new controversy with its latest campaign, which features a pregnant transgender man. As part of its global Mother’s Day campaign, Brazilian couple Roberto Bete, a trans man in the last stage of pregnancy, and partner Erica Feeha, were...

14 hours ago

Culture |In Pictures Featured

Glitter, bold colours and theatrics: The best outfits of Eurovision Song Contest 2022

If there was one television event that provides more than enough spectacle, it is the Eurovision Song Contest. For this year, the wow-effect was often achieved by a lot of glitter, flowing dresses, or on the contrary, very pronounced colours and wolf-masks. FashionUnited listed some of the best looks of the 2022 finalists. The UK TikTok star Sam...

17 hours ago

Business

Fashion’s need for an omnichannel approach

For fashion brands and retailers looking to thrive in a post-COVID-19 landscape, developing a strong omnichannel strategy is no longer an option but a must. Fashion brands need to begin embracing a digital mindset and be willing to interact with consumers on whatever platform they are on, outside of their own website and physical stores. As...

17 hours ago

Fairs

Shop, discover and connect sustainably: at Neonyt Lab from 24 to 26.06.2022

Do you know what a 1.5 degree lifestyle is? Have you ever borrowed or lent your own clothes? What can the fashion sector contribute to achieving the 17 Sustainable Development Targets? At the Neonyt Lab from 24 to 26 June 2022 you can expect exciting interviews, interesting short presentations and workshops by international and local sustainable...

19 hours ago

Business

SGS partners with Jeanologia on light sensitive fabric testing

SGS has announced a new partnership with Spanish technology manufacturer, Jeanologia, on the launch of an advanced Light Sensitive Fabric test. Available exclusively through the Swiss inspection and verification company, the programme utilises laser technology to accurately measure the sustainability of denim fabrics for laser marking. The...

19 hours ago

Business

Nike cuts ties with Russian football team

Nike has confirmed it has ended its long-term sponsorship deal with Russian Premier League team, Spartak Moscow. The sportswear giant has been a sponsor of the football club since 2005. The decision follows an announcement by the Union of European Football Associations (UEFA) to ban the Russian national team from its competitions amid the...

19 hours ago

BusinessFeatured

US Sen. Gillibrand introduces FABRIC Act to support garment workers

In support of American garment workers, US Senator Kirsten Gillibrand has announced the introduction of the Fashioning Accountability and Building Real Institutional Change (FABRIC) Act, already garnering industry-wide support. The legislation comes as a response to the increasingly unsafe working conditions often endured by American workers,...

20 hours ago

Business

Filippa K reveals redesigned logo for its ‘new era’

Swedish fashion brand Filippa K has revealed a newly redesigned logo as it begins to shift its creative direction under its newly appointed creative director, Liisa Kessler. The logo, which coincides with Kessler’s debut campaign, consists of original hand-drawn typography that aims to connect the brand’s future direction with its past....

21 hours ago

BusinessFeatured

Clarks makes its metaverse debut through Roblox

Footwear specialist Clarks has taken its first steps into the digital landscape with the launch of an immersive experience through the metaverse platform, Roblox. Created in partnership with metaverse development studio Melon, the Cicaverse experience celebrates the retailer’s unisex sneaker style, the Cica. “We’re super excited to bring our...

21 hours ago