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Björn Borg Q4 net sales increase by 15.6 percent

By Prachi Singh

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Business

For the period from October 1 to December 31, 2018, Björn Borg Group’s net sales increased 15.6 percent to 196.9 million Swedish krona (21 million dollars). The company said, excluding currency effects, sales increased 11.6 percent. Net sales for the company’s own e-commerce and e-tailers amounted to 36.3 million Swedish krona (3.8 million dollars), an increase of 23.6 percent.

“Our e-tailers continue to produce results and this customer group saw growth of 54.2 percent in the quarter,” said the company’s CEO Henrik Bunge in a statement.

Highlights of Björn Borg’s results

Gross profit margin for the quarter was 55.5 percent compared to 58.3 percent last year, while, operating profit amounted to 16 million Swedish krona compared to 16.9 million Swedish krona last year. Profit after tax increased to 14.6 million Swedish krona (1.5 million dollars), while earnings per share before and after dilution amounted to 0.58 Swedish krona compared to 0.43 Swedish krona last year.

For the period from January 1 to December 31, 2018, the company added, net sales increased 1.9 percent to 709.6 million Swedish krona (75.7 million dollars), while excluding currency effects, sales decreased 1.6 percent. Net sales for the company’s own e-commerce and e-tailers amounted to 141.4 million Swedish krona (15.1 million dollars), an increase of 24.7 percent.

Gross profit margin reached 57.4 percent compared to 54 percent for the period under review. Operating profit increased to 71 million Swedish krona (7.5 million dollars) and profit after tax increased to 59.9 million Swedish krona (6.4 million dollars), while earnings per share before and after dilution amounted to 2.39 Swedish krona compared to 1.48 Swedish krona in the prior year.

Björn Borg said that the company’s board of directors has decided to propose a distribution of 2 Swedish kroan per share, totalling 50.3 million Swedish krona (5.3 million dollars).

Bjorn Borg