Kering launches “House of Dreams”: why this internal fund is at the heart of its strategic overhaul

Kering has quietly laid a major cornerstone of its transformation strategy. Luca de Meo, appointed chief executive officer (CEO) in June, has proposed the creation of a new investment entity named House of Dreams. This entity is designed to identify, acquire stakes in, and grow emerging brands to reduce the group's heavy dependence on Gucci. The information, revealed by Reuters from an internal memo in October, has since been reported by several trade publications.