Finding commercial, saleable product was at the forefront of retailers’ buying agendas at the s/s 19 edition of Pure. While some backed known and established brands, others favoured finding smaller niche labels with an individual signature and that elusive wow-factor. Pure’s exhibitors offered plenty […]

REVIEW As glorious summer sun shone down on Kensington’s Olympia, a bustling atmosphere dominated the s/s 19 edition of London trade show Pure. Despite the sweltering temperatures outside – and inside – the mood amongst buyers and exhibitors was positive, particularly in the busy main hall, while new […]

London trade show Pure has announced it will rebrand its young and fast fashion section Spirit to Gen Z for its February 19 edition, reflecting the rise and importance of this demographic and its impact on current culture and the future. Gen Z will focus primarily on unisex, trend-led and street-style […]

On 4th July 2018, #Fashiontech Berlin took place for the eighth time in the German capital. Since 2015, guests have been meeting at the conference to discuss the latest developments at the interface of fashion and technology. Especially for retailers, the importance of digitisation is not to be underestimated, […]

Trade shows Pure London and Scoop have joined forces for its July edition to offer buyers a complimentary taxi service between the two shows, following the acquisition of Pure London by ITE Group in May. Pure London and Scoop will accommodate buyers getting between the two trade shows with dedicated […]

Fiorucci is going back to its Italian roots. The brand is preparing to debut its spring 2019 collection at trade show White Milano, scheduled for September 21 to 24 to align with Milan Fashion Week. The Tortona 27/Superstudio Più will be hosting a special area where Fiorucci has been invited to showcase […]

Fashion trade show Pure London has partnered up with Graduate Fashion Week to showcase the works of 10 graduates who made this year’s “Top 25 Graduate Collections”. Their creations will be featured on the main stage catwalk throughout the three-day event. ”We are delighted to be giving these amazing […]

Gorgeous summer weather set the tone for a positive mood at the Berlin fashion fairs last week. Even though the crowds seemed to be somewhat smaller than in previous seasons, the atmosphere at the eight events in the German capital was generally cheerful – disguising the fact, that German fashion retailers […]

The upcoming CHIC Shanghai, taking place from 27th to 29th September 2018 at the National Exhibition and Convention Centre in Shanghai, will present its motto 'New Makers' that interprets the progressive change in the Chinese fashion business. “The current conditions for international fashion companies […]

Pure Origin, the sector of Pure London dedicated to fashion sourcing and manufacturing, will include a new dedicated denim area. In addition to showcasing denim brands, the space aims to discuss alternative ways to make denim more sustainable, such as the use of new materials and processes to reduce […]

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