Pure launches Fashion 100 trend chart

Trade show Pure London, which opened its spring/summer 16 edition over the weekend, has launched a top 100 list of the brands, products and styles that are trending right now in the UK, to provide buyers and visitors with an “indispensable tool for sourcing”.

Pure’s website currently features more than 24,000 items from 800 brands, and the Fashion 100 has been compiled using the most viewed images to create a product trend chart. The list will be refreshed daily as Pure’s visitors click through to and add to their wish lists.

The list can also be sorted by womenswear, footwear, accessories and young fashion, with menswear to be added for next season, to assist buyers further in their product search.

Pure’s head of retail brand marketing Saul Leese said: “The refreshed Pure London website is extremely visually-led and we’ve already had more than 50,000 image views.

“The Fashion 100 will provide insight into what buyers are looking at and what’s hot on the fashion barometer all year round.”

The spring/summer 16 edition of Pure will take place at London’s Olympia until August 4.