Timeline: Pure London's ongoing evolution over the years

This Sunday, July 24 marks the start of Pure London. For the upcoming Spring/Summer 2017 edition, the event organizers i2i Events Groups, are set to return to the famed stomping ground Olympia, London with a new show layout, emphasised by the trade fair's new theme 'A Life less Ordinary'.

Running until July 26, Pure London will see more then 700 brands and designers showcase their upcoming collections. As the event continues to grow and evolve with the changing times ongoing within the fashion industry, FashionUnited took a moment to reflect on the trade show's high points and changes over the years.