1921 denim comes to London

A new, extremely hot jeans brand is coming to London. 1921 Premium Denim is a favourite with the hippest Angelenos, including Nicole Ritchie, Lindsay Lohan and Jessica Alba. Sold at the LA's trendiest store, Kitson, the label is crossing the Atlantic and will be available in Harrods starting next month. Ironically, the brand's creative director Allan Kemp was greatly influenced by the UK while designing. "England in a large way shaped my vision," he told Vogue. "As a teenager I listened to bands like the Beatles, the Rolling Stones, the Animals and Cream. I saw fashions by Mary Quant, models like Twiggy and my style was influenced by the Mods and the Rockers. It is very exciting to have England now wearing my jeans."

1921 was founded in that same year by a family-owned denim manufacturer. Each pair of jeans is hand-cut and hand-treated to give it a vintage look. Afterwards, the jeans are given an abrasion treatment with hand tools that have survived through the decades. Prices start from £159.