See-now-buy-now has made it to the next level. Tommy Hilfiger is inviting its consumers to shop and experience its upcoming New York Fashion Week event, during the event. The brand, which recently announced it is returning to New York for the Spring/Summer 2020 showing season, is integrating an online […]

PRGMEA, IAF’s Pakistan member and co-host of the 35th IAF World Fashion Convention, hosted a workshop and seminar on sustainable fashion at the National Incubation Center Lahore on August 29th. The workshop was held to create awareness about sustainable and ethical fashion among apparel designers and […]

Have you ever heard of Velvet Denim? Denim stands for tough, rugged, strong, while velvet stands for caressing, luxury, softness. Well, DIESEL’s latest mash-up in jeans are precisely hybrids of denim and velvet. A combination of two fabrics which contradict each other but are both relaxing, comfortable, […]

Hip Hop’s newest star Saweetie will debut her collaboration with PrettyLittleThing on the catwalk during New York Fashion Week, marking a first for the British e-tailer. Described by PrettyLittleThing chief executive Umar Kamani as a “huge milestone” for the brand, the New York Fashion Week showcase […]

The chat feature on Burberry's app is becoming more useful to shoppers. The British luxury brand is planning to roll out a new chat service in partnership with Apple, which will allow customers to chat directly with store employees. Called "R Message," the new chat feature is for a select pool of key […]

Influencer collaborations continue to be on the rise, with a collection between handbag label Mykilim—also known as Mklm—and fashion influencer Rocky Barnes serving as further proof. According to the Moroccan-inspired capsule collection page on Mykilim’s website, the collection features “timeless bags […]

Kohl's has put a focus on climate action, waste, recycling and sourcing as its next batch of sustainability goals. The American retailer has announced goals it hopes will accelerate its commitment to long-term sustainability. According to a press statement, Kohl's developed its goals leveraging practices […]

European fashion designers have often been accused of conservative casting practices, favouring young Caucasian models in their campaigns and on their catwalks. When official figures from the Runway Diversity Report by The Fashion Spot were released in March, New York proved to the most racially diverse […]

Gucci has launched the second piece of an ongoing collaboration with Comme des Garçons. The two luxury labels began their partnership last December, debuting at the time a shopper tote. The second phase of the Gucci x Comme des Garçons project is a different shopper tote which, like its predecessor, […]

Fast-fashion e-tailer PrettyLittleThing has confirmed on Instagram that it is to host its first catwalk show during New York Fashion Week on September 8. Founder and chief executive Umar Kamani made the announcement on his personal Instagram, saying: “This is a dream come true for me. I’m so excited […]

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