American Eagle Outfitters is launching a new sub-brand called Offline by Aerie. The company is leveraging ist success in cultivating lifestyle brands with Aerie's growing customer demand to create an activewear brand for young women. Offline by Aerie will be a complete line of apparel and accessories, […]

Old Navy is launching its first "tween" apparel collection, for children aged 10 to 13. The limited edition line is created in partnership with women's lifestyle site Popsugar. Called PS x ON, the gender-inclusive line includes comfortable essentials. The pieces were designed in collaboration with a […]

Celine has surprised the industry by deciding to participate in the digital iteration of Men's Fashion Month after all. The LVMH-owned luxury brand will be unveiling a project titled "The Dancing Kid" that will go live on Instagram,, and TikTok. Celine began teasing the project on their Instagram […]

The Council of Fashion Designers of America (CFDA) is launching a new digital platform to help American designers showcase their collections amid continued disruption to the industry caused by the Covid-19 pandemic. Runway360 allows designers to create their own modular, customizable pages that can […]

Jack Wills has partnered with childrenswear license partner Brand Machine Group (BMG) to launch its first kidswear range. The license agreement means BMG will design, manufacture and market childrenswear apparel and accessories for boys and girls aged up to 16 years. The Jack Wills childrenswear collection […]

The virtual Fashion Week format is rewriting the accepted norms of content and communication – but how to connect with buyers without the rousing in-person spectacle of the catwalk? Whilst the digital imperative brought about by Covid-19 has produced many interesting fashion films, podcasts, and online […]

Carter’s, Inc. net sales for the second quarter decreased 219.5 million dollars or 29.9 percent to 514.9 million dollars. The decline, Carter’s said in a statement, was driven by the closure of the company’s retail stores in the second quarter, particularly during the months of April and May, and decreased […]

How to keep your shop interesting and relevant and stand out from the crowd!! After the turbulent times we have behind us, A fish named Fred comes with the Fredstival collection. A colourful and funky selection of garments with crazy hidden gimmicks and original prints. In this bright and quirky collection […]

For many years the humble T-shirt was a brand or retailer’s go-to when doing a charity campaign, it was the perfect plain canvas to emblazon with slogans and prints to raise vital funds, in the era of the coronavirus pandemic, brands have turned to making face masks, to stop the spread as well as make […]

An international coalition called on fashion and garment giants Thursday to break supply chains from the Xinjiang region of China and cut ties with those implicated in Uighur forced labor within the next year. The Coalition to End Forced Labour in the Uyghur Region, an international group of rights, […]

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