Merino wool, a natural fibre grown by Merino sheep in Australia and championed as a sustainable alternative to synthetics, does not contribute to the issue of microplastics in our oceans, according to new research from The Woolmark Company. The 'Microfibre Pollution and the Marine Biodegradation of […]

The pressure facing both emerging designers and established brands throughout the coronavirus epidemic will long leave an unforgettable, if not unmanageable impact. As news of struggling high streets and small companies succumbing to economic pressures unfolds, there is no doubt the fashion industry […]

Fashion brand Armani said on Thursday it would start making single use medical overalls for hospital workers at all its Italian factories. The group - whose brands include Giorgio Armani and Emporio Armani - said they would be used for "the individual protection of healthcare workers engaged in the […]

INTERVIEW Social Media’s role in fashion can no longer be ignored as it has become consumers’ favorite way to communicate with their favorite brands. According to industry experts, a good, targeted social and digital media strategy can build and drive brand loyalty. Being visible on digital platforms […]

Crocs, Inc. has launched a new program that offers free shoes to healthcare workers fighting the coronavirus pandemic. The company will give up to 10,000 pairs of shoes a day under 'a Free Pair for Healthcare' program. The casual footwear maker said that healthcare workers across the US will have the […]

Lululemon Athletica Inc., for the fourth quarter ended February 2, 2020 reported net revenue of 1.4 billion dollars, an increase of 20 percent, with total comparable sales also increasing by 20 percent. The company said in a statement that comparable store sales increased 9 percent, while direct to […]

With so much uncertainty and negativity due to the impact of the current global battle against Covid-19, top fashion and lifestyle influencers have decided to use their social platforms to encourage followers with positive messages. From sharing tips on how to stay motivated and productive while working […]

The Ralph Lauren Corporate Foundation has committed 10 million dollars to relief efforts for the COVID-19 global crisis. In addition, the company plans to produce 250,000 masks and 25,000 isolation gowns with its U.S. manufacturing partners. The Foundations monetary donation will go to financial grants […]

Ensure your brand is ready for a likely surge in consumer spending in Q3 2020 Offer flexibility on payment, and promote this to your consumer audiences Adapt your messaging to match changes in consumer behaviour as a result of lockdown Consider partnering with streaming services to engage consumers […]

Tapestry, Inc., owner of Coach, Kate Spade and Stuart Weitzman brands, has decided to extend store closures in North America and Europe for an additional two weeks through April 10, 2020. The company has announced that it will be donating 15,000 masks to hospitals in the US, the UK and Spain, with additional […]

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