Abercrombie To Target Counterfeiters

American retailer Abercrombie & Fitch today announced it would be launching an aggressive anti-counterfeiting campaign designed to eliminate all counterfeit goods from the UK market. The effort will include legal action as authorized by British Law. The anti- counterfeiting campaign will target both manufacturers and sellers of counterfeit Abercrombie and Hollister merchandise.

The Company is working closely with UK customs agents to intercept and inspect shipments headed to businesses identified as selling counterfeit merchandise.