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Asda To Branch Out George Brand To Woolworths

By FashionUnited

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Asda may be bringing its lower-price clothing brand George to out-of town retailer Big W, operated by Woolworths. As was reported by the London Evening Standard, the Wal-Mart owned supermarket giant heads a list of retailers targeted by Woolworths to take space in the 21 Big W stores.

Woolworths previously announced that it is scaling back its own offer in the stores and is looking to rent space to other retailers. The newspaper further indicated that Woolworths and property agent Colliers CRE have drawn up a list of prospective tenants for at least 800,000 sq ft of space up for grabs in the stores.

The George brand heads a list of clothing retailers which also includes Marks & Spencer, Next, Arcadia, New Look, Matalan, TK Maxx and Bhs. Electrical retailers Currys and Comet are also potential tenants. There is no Asda store in two of the towns where Big W operates, and Asda is currently trialing standalone George stores

ASDA